• 6. Why Fundraising in Alignment is So Powerful with Mallory Erickson

  • Jul 3 2023
  • Duración: 10 m
  • Podcast

6. Why Fundraising in Alignment is So Powerful with Mallory Erickson

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  • Resumen

  • In this episode, I talk about my shift from a money-first fundraising ideology to alignment-first fundraising. Alignment-first fundraising, integral to the Power Partners Formula, reimagines financial resources within organizations. Recounting personal experiences, I reveal how the focus on money can eclipse mission alignment, leading to power imbalances and suboptimal choices. Instead, I suggest refocusing from 'who has the money' to 'where is the mission, value, and purpose alignment?' This shift promotes purpose over profit in fundraising. In the second half, I detail my transformation through alignment-first fundraising. Stressing the importance of synergizing with aligned funders, this shift transcends mere fundraising to building shared-vision relationships. I discuss the realization that funds raised in alignment with your mission and values outperform strings-attached money. Alignment fundraising reframes our narrative from a relentless pursuit to cooperative engagement, enhancing the work's impact. Dive in to explore how alignment fundraising empowers organizations to effectively fulfill their mission. In this episode, you will learn: About alignment-first fundraising: This approach prioritizes the synchronization of an organization's mission and values with their donors'. The perils of a finance-focused approach: I discuss how a sole focus on money can create uncomfortable power dynamics and derail mission alignment. The importance of multi-faceted alignment: I underline the necessity of aligning all aspects of your organization's work with your donors. The transformative power of alignment fundraising: Learn how this approach can shift power dynamics, foster mutual relationships with funders, and propel your organization towards its mission. To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/
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