#481 - Reed Hansen - Digital Marketing Strategies

Reed Hansen, from Chicago, runs MarketSurge.io, offering comprehensive digital marketing services with a focus on AI and automation. He is this week's gues on The Next 100 Days Podcast.

Summary of the PodcastKey Takeaways

• Reed Hansen runs MarketSurge.io, offering comprehensive digital marketing services with a focus on AI and automation
• Podcasting can be an effective marketing tool, increasing visibility and perceived authority for business owners
• AI is rapidly changing digital marketing, creating both challenges and opportunities for small businesses

MarketSurge.io Services

• Offers range of digital marketing services including CRM, audience targeting, SEO, ads, AI sales agents, content marketing, web development
• Surge Audiences: Uses buyer intent data from partner network to create targeted prospect lists for outreach
• AI sales agents: Developed for inbound/outbound communication, booking meetings with 80%+ uplift in engagement vs traditional chatbots

Podcasting as a Marketing Strategy

• Reed found success getting booked on podcasts, shares expertise through Surgecast service
• Podcasting increases perceived authority and expertise with existing clients
• Offers clients podcast booking service, guaranteeing 3 bookings per month for $500
• Podcast appearances often rank highly in Google search results, increasing online visibility

AI in Digital Marketing

• Rapid changes creating both opportunities and challenges for small businesses
• Reed focuses on bridging education gap, helping clients leverage new AI tools
• Discussed potential for AI to develop apps without coding in near future
• Explored strategies for optimizing content for AI-powered search, like using question-based long-tail keywords

Small Business Marketing Challenges

• Digital marketing landscape increasingly complex for small businesses to navigate alone
• Many business owners lack technical skills, starting with basics like professional email setup
• Reed takes consultative approach, assessing client's tech comfort and tailoring solutions

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com