444. Get Found on ChatGPT: Chris Johnstone’s Strategy for Loan Officers

In this episode, I sit down with Chris Johnstone to unpack how loan officers are getting high-quality, consumer-direct leads from ChatGPT—and how you can too.

We also talk about:

• How to build AI authority and become searchable inside ChatGPT
• The daily actions that train AI to recognize you as the expert
• How prompt stacking and discoverable chats are changing the game
• Why AI referrals are the new referral source for tech-savvy buyers and agents

Plus, Chris shares the story of his life-changing mission trip to Tanzania and what it taught him about purpose and impact.

If you're ready to future-proof your business, this episode is for you.
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