#44 Women Leading the Future of LIVE Streaming: She’s LIVE & In Charge

This week on the pod host Tara Stevens, CEO of blu shift creative, is joined by Sofia Poblano, ex-Head of Key Accounts at a TikTok LIVE UK and LIVE consultant, and ps.cirina, a LIVE pro, streaming expert, and operations officer at blu. Together, they explore the transformative power of live streaming, particularly for women.

The discussion delves into personal journeys, the challenges faced in the industry, and the critical role of community support. They highlight the importance of cultural understanding in live streaming, strategies to prevent burnout, and the significance of self-love and authenticity. The guests also examine how technology has created new opportunities for self-expression and entrepreneurship, emphasizing the role of data in optimizing streaming success. With insights into evolving content trends, boundary-setting, and time management, this conversation offers valuable advice for aspiring female streamers looking to thrive in the ever-changing live streaming landscape.