41. How to Make Instagram Actually Feel Good w/ Nicole from Groovy Social

Have a love/hate relationship with Instagram? Us too.

You’d have a hard time finding an online biz owner that doesn’t. That’s why, plus the fact that she’s an incredibly cool person who runs her biz her way, Nicole is our first ever guest on Unfiltered!

As an IG strategist and fellow weirdo, Nicole of Groovy Social, share about her decision to walk away from social media management, why she took four months off Instagram, and how she rebuilt her brand, centered in self-trust and sharing the messy middle.

We talk about everything from content boundaries to creative burnout to the fears that keep us from being “too much” online. So buckle up buttercup and give this unfiltered convo a listen.

Highlights

(00:00) Introduction

(02:45) How taking a break from IG helped Nicole realign with her purpose

(07:30) Why she left behind social media management for strategy work

(11:14) Boundaries, batching, and other tools for keeping social media sustainable

(19:00) The magic of sharing your “messy middle” instead of waiting to have your shit together

(32:00) The mindset shifts Nicole teaches that help personal brands stop mimicking industry “it” peeps and start building brands that actually feel like them

(40:00) Why learning to trust yourself is better than another marketing course

Where to find Nicole:

• Instagram @groovysocial
• Threads @groovysocial
• Learn about You-Coded Content Strategy
• Book an Unstuck Sesh

We'd love to connect with you! You can find us on Instagram: Han ⁠@itshannahreed⁠, Fran ⁠@thepassionscollective⁠, and Alethea ⁠@copywithspice