We dive into the world of operational excellence and visionary leadership with guest Emma Rainville, author of Scope and founder of Shockwave. Zoë shares updates on her Australian Alpine walking track adventure and the behind-the-scenes of the Power Games Kickstarter launch. On Planet Human, she explores the unfolding Tesla brand rebellion and the deeper lessons on leadership, marketing, and impact.

Emma brings a compelling perspective on how to scale businesses by bringing calm to chaos. She outlines the WAVE framework—Written Vision, Absolute Focus, Values-driven Future, and Execution Plan—and offers practical, transformative advice for any leader serious about delivering big ideas, sustainably and profitably. Together, they examine the future of AI in operations, culture-building through psychological safety, and why mentorship—not management—is the secret sauce of visionary success.

SHOWNOTES are here:

https://www.zoerouth.com/podcast/operational-excellence

My new Substack: https://substack.com/@zoerouth

Power Games: https://www.zoerouth.com/power-games

Planet Human:

Tesla owners are rebelling—not by selling their cars, but by disguising them. A lesson in knowing your audience, brand alignment, and leadership reputation.

https://www.fastcompany.com/91294552/tesla-owners-are-disguising-their-cars-with-fake-badges-as-a-form-of-resistance

Key Quotes:

"Founders often have vision but no framework. That’s where chaos begins." – Emma Rainville

"Operational excellence means responding, not reacting." – Emma Rainville

"We shouldn't be 'shoulding' all over ourselves. Make conscious commitments." – Zoë Routh

Questions Asked:

1. What is the WAVE framework and how can it help you scale?

2. Why do visionary leaders struggle with management—and how can they overcome it?

3. What are the biggest mistakes founders make when launching new products?

4. How can we build a culture where failure becomes fuel for growth?

Take Action:

1. Define your own Written Vision. Where are you heading in 10 years?

2. Create a people development plan—not just for hiring, but for mentoring.

3. Test Emma’s approach: use ChatGPT to challenge your processes and find efficiencies.

4. Celebrate team members not just for solving problems, but for how they fix mistakes.

Tip of the Week

Explore AI as a co-pilot in your business. Delegate your drudgery.

Ask: How might I make this repeatable, streamlined, or automated?

Join the community here:

https://www.zoerouth.com/podcast-news

You’ll get 40 book summaries and recommendations on Leading Strategy and Performance, along with a special secret audio from my award-winning book, People Stuff.

Join the Power Games advance notice here:

https://www.zoerouth.com/power-games

Key Moments

00:00 Introduction and Weekly Theme

00:32 Tesla Resistance and Marketing Missteps

03:30 Personal Updates from Zoe

04:27 Eliminating Drudgery with AI

05:40 Interview with Emma Rainsville: The Wizard of Ops

09:01 Defining Operational Excellence

10:03 Visionary Entrepreneurs and Business Challenges

16:22 People Development and Leadership

22:31 Exploring Commercial and Home Services

23:04 The Impact of AI on Operational Excellence

24:16 Incorporating AI and Automations

29:03 Building a Culture of Operational Excellence

32:14 The WAVE Operational Framework

35:07 The Fast Three: Quick Insights

37:05 Conclusion and Upcoming Episodes