359: Messaging that Sells Art ft Paula Christen

If you've ever struggled to put your passion for art into words that resonate with your collectors, you’ll love today’s conversation with Paula Christen. Paula shares her journey of transforming not just how she talks about her art, but how she connects with her audience and drives sales. We’ll unpack the simple changes she made that had a huge impact on her business — and how you can do the same.

In this episode, you’ll discover:

• Discover how to craft an About page that connects with collectors on an emotional level

• Learn why offering shorter, more focused art classes can attract more students

• Explore how consistent messaging across your website and emails can drive more sales

For full show notes, go to schulmanart.com/359

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