Setting ourselves apart—finding what makes us unique and different—is something I constantly navigate in my own business. With so many businesses out there, it’s essential to ask: What truly sets me apart? I’ve spent time identifying those key differentiators, and today, Greg and I are diving into this very topic.

Greg joins me once a month on this podcast, bringing his extensive background in sales and marketing. He’s seen firsthand what works and what doesn’t when it comes to standing out in a crowded marketplace and he’s a good sounding board for me. We’ve had many conversations about the topic of commoditization, and today, we’re bringing that discussion to you. This isn’t just be a conversation—we going share actionable principles that can help you define your unique value in both life and business. Full article here: https://goalsforyourlife.com/avoiding-commoditization

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#winningproducts #uniquesellingproposition #client-focusedmessaging #uniquesellingpropositions #effectiveuvpstrategies

CHAPTERS:
00:00 - Intro
01:39 - Greg’s Background
02:58 - How to Make Yourself Unique
10:00 - Understanding Value Proposition
14:57 - Overcoming Fear
16:51 - Crafting Your Story
22:44 - Selling Your Experience
28:13 - Key Takeaways
29:54 - Thank You
30:30 - Connecting with Us