In this episode, we’re excited to sit down with Melissa Rosenthal, Co-Founder at Outlever, to explore her journey through media, SaaS, and entrepreneurship. From her groundbreaking work at BuzzFeed and Cheddar to scaling ClickUp during its hypergrowth, Melissa shares lessons on leadership, bold decision-making, and building a business focused on customer-centric narratives.

What You’ll Learn in This Episode:

• How Melissa's career at BuzzFeed and Cheddar shaped her entrepreneurial mindset.
• Why ruthless prioritization is essential for scaling a lean team.
• How AI is transforming workflows and driving smarter scalability.
• The shift from outbound sales to relationship-driven marketing.
• Melissa’s thoughts on avoiding burnout and fostering a healthy team culture.

Key Topics Covered:
0:00 – Welcome & Melissa’s Background: From BuzzFeed to Outlever.
5:00 – The path to disruption: Insights from BuzzFeed, Cheddar, and ClickUp.
10:00 – Leadership lessons: Transparency, directness, and building healthy team dynamics.
15:00 – Scaling with focus: The power of staying lean and prioritizing what matters.
20:00 – Embracing AI: How tech enables creativity and scalability for startups.
25:00 – The future of marketing: Why relationship-based selling is the next frontier.
30:00 – Personal growth: Avoiding burnout and balancing priorities as a founder.

Melissa’s journey is filled with practical advice, bold insights, and a fresh perspective on navigating modern entrepreneurship. Tune in for an inspiring conversation that dives into the future of media, marketing, and startup culture!

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