"It's not about your product, it's about problems you solve and opportunities that you enable people to capture."

-Greg Nutter

Welcome back to the Turmeric & Tequila Podcast! In today's episode, host Kristen Olson sits down with Greg Nutter, a consultant, sales expert, and the author of the bestselling book "P3 Selling: The Essentials of B2B Sales Success." Greg shares his insights on navigating the complex world of business sales, focusing on the importance of a consultative approach and the human touch in fostering genuine connections and influencing decisions. Together, they discuss Greg's journey from a young science enthusiast to a leading sales consultant, explore the impact of technology like AI on the sales landscape, and highlight strategies for individuals and businesses to thrive in this evolving market. If you're eager to understand the art of influence, build trust, and drive sales in today's fast-paced world, this episode is a must-listen. Tune in for a gracefully disruptive conversation that will inspire and equip you to rethink your approach to sales and leadership.

Time Stamps:

00:00 Exploring Greg Nutter's Sales Expertise

06:11 Rethinking B2B Sales Strategies

07:12 Embracing Humanity in Sales

10:05 Complex Sales in Modern Business

16:52 Entrepreneurs: Share Your Unique Voice

19:55 From Athlete to Inspiring Influencer

22:42 Guided Buying Decision Support

25:36 Challenges and Opportunities in Growth

26:56 Insightful Questioning Builds Credibility

30:14 Mastering Job Interview Strategy

33:34 Referral-Based Business Growth

38:35 Integrity Over Profit in Marketing

42:52 "Book Recommendation and Sponsor Thanks"

43:32 "Sports for Life Skills"

Greg Nutter is a consultant helping business owners and sales leaders solve revenue growth problems. He is also the author of the Amazon Best-Selling Book, “P3 Selling: The Essentials of B2B Sales Success”. Greg helps companies develop strategies and programs to grow revenues, enter new markets, and develop skilled sales, channel, and management personnel. He has coached and trained over 1,000 sales professionals on a wide range of sales, sales management, and channel management topics.

https://soloquent.com/

https://soloquent.com/p3-selling-book/

https://www.linkedin.com/in/greg-nutter/

Connect with T&T:

IG: @TurmericTequila

Facebook: @TurmericAndTequila

Website: www.TurmericAndTequila.com

Host: Kristen Olson

IG: @Madonnashero

Tik Tok: @Madonnashero

Website: www.KOAlliance.com

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