Inside the Whiskey Industry: Kat Scalf's Journey from Wine to Whiskey

In this episode, host Colin Johnson sits down with Kat Scalf, the Regional Sales Manager for Happenstance Whiskey. Kat discusses her roots in Johnson City, her journey in the alcohol industry, and her role in promoting a women-owned whiskey company. She shares insights about the unique qualities of Happenstance Whiskey, the challenges of breaking into the market, and her passion for the Magnolia Project, a non-profit supporting women in need. Join us for an inspiring conversation about resilience, career growth, and the art of whiskey making.

00:00 Introduction and Weather Update
00:14 Meet Kat Scalf
00:38 Favorite Things About Johnson City
02:13 Kat's Background and Journey
03:14 Happenstance Whiskey
09:01 The Alcohol Industry and Trends
10:50 Personal Stories and Experiences
16:16 Whiskey Tasting and Tips
24:36 Insights from Industry Experts
25:11 Jack Daniels' Global Dominance
25:50 Bourbon Women's Brunch Event
26:40 The Magnolia Project: Empowering Women
28:26 Personal Reflections and Influences
35:26 Navigating the Alcohol Industry
35:43 Challenges and Resilience
40:59 The Three-Tier System and Distribution
42:48 Brand Ambassadors and Marketing
43:57 Private Tastings and Pairings
46:43 Connecting with the Community
48:57 Final Thoughts and Farewell