22. Virginia Buechel: How to Use Google For Small Business Marketing Success
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22. Virginia Buechel: How to Use Google For Small Business Marketing Success
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Virginia Buechel is the Marketing Director of Rockaway Recycling. Virginia graduated with a degree in history with hopes of doing research in museums. After graduating, she was sucked into the marketing world by accident and hasn’t looked back since. Over the years, she has helped her family's business jumpstart into the digital age in an otherwise old-school industry in scrap recycling.
On today's episode, we cover:
- Virginia's favorite brew (1:21)
- What small business marketing success looks like (2:26)
- Why Google is a powerhouse for SMB brands (8:07)
- The Full Stack Marketer approach (13:56)
- Virginia's hot take on YouTube marketing (20:37)
- Final thoughts and takeaways (25:17)
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