Looking to supercharge your business growth through smarter marketing, AI integration, and automation? In this episode of Owned and Operated, we sit down with Sam Preston and Ethan Wright from Service Scalers to dive deep into the strategies that are transforming small and medium-sized businesses. Whether you're just starting to invest in digital marketing or optimizing operations with AI, this episode is packed with actionable advice to drive profitability and efficiency.

Sam and Ethan share what’s working right now in digital marketing—from leveraging long-tail keywords to integrating AI agents that improve customer service and business operations. You’ll hear how to build a brand that stands the test of time, how automation boosts lead generation, and why customer retention is more important than ever for scaling sustainably.

🚨 In This Episode, We Cover:
🔹 The real advantages and challenges of implementing AI in marketing
🔹 Why strong brand-building is critical for long-term success
🔹 How to optimize your lead generation process for profitability
🔹 Customer retention strategies that fuel sustainable growth
🔹 Automation tactics that streamline operations and boost efficiency
🔹 Emerging marketing trends: long-tail keywords and AI agents

💼 Shoutout to Avoca AI!

Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.

🔗 Schedule a demo:

Shout Out to FieldPulse 🚀

FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!

📅 Book your demo:

🎙️ Episode Hosts:

🗣️ John Wilson – @WilsonCompanies

🎙️ Episode Guests:

🗣️ Sam Preston
🗣️ Ethan Wright

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC