186 Don’t Waste Your Origin Story: Turn It Into a Client Attraction Tool

If you’ve ever been asked, “How did you get started?” you know how often this question comes up in podcasts, interviews, networking events, and client meetings.

But instead of giving a throwaway answer to satisfy their curiosity, what if you could use that moment to attract your next best client?

In this episode, we explore how you can transform the most common origin story question into a powerful marketing tool. You'll learn how to frame your response to show your passion, uniqueness, and credibility—without sounding scripted or obnioxious.

You will discover:

• Why most people waste their origin story—and how not to toss yours away
• Two origin story strategies: Show your passion or highlight your unique difference
• What to do if your origin story doesn’t fit those categories
• A pro tip for “connecting the dots” between an unrelated past career and your current offer (so you increase your credibility)
• How to use your story as part of your website, podcast appearances, or live networking

Resources:

• Download the free guide: The 3 Essential Stories You Need for Your Next, Best Client. Click here for access.
  
  
• Want personalized help shaping your origin story to fit your strategy? Book a consultation by starting here.
  
  

If you find this episode helpful:
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