#16: In Conversation with Mark Sterne, about Finding the Balance between Print and Digital

Mark Sterne, who is based in Chicago, is the founder and president of the Print & Marketing Solutions Group. He works with associations and other organizations to improve their marketing ROI and constituent engagement with effective print, fulfillment, digital publications and web-to-print solutions.

His focus is to help associations with printing, marketing and fulfillment for their books, magazines, meetings, membership recruitment, renewal and retention programs.  

In this episode, we talk about: 

• How to find the right balance between print and digital.
• The importance of knowing your specific audience and their wants. 
• Why some students and younger members like print products. 
• Ways to save costs on print products. 
• How print can help build community among members. 
• Benefits of using direct mail today. 
• Creative ways to use QR codes, which you can personalize and track. 
• Current status of paper availability and supply chain, after the shortage during the pandemic. 

Resources:

Mark’s email address

Contact Mark by phone: [phone]

Recommend future Association Station guests, for season 3 in 2024, to Melanie [e-mail].

Check out Melanie’s other podcast for freelancers, consultants and solo business owners: Deliberate Freelancer (free on any podcast app).