15: Growing a loyal following on social media with Steph Giordano, Baked by Steph

Welcome to another episode of the Moxie Sessions!   The Moxie Sessions podcast is all about sharing the inspirational and brutally honest behind the scenes of what it takes to start and grow a successful business.   I'm Jess Salamanca, the host of this podcast and the founder of Moxie Club where we help female founders make waves through IRL events and community.  

Today I’m super excited to be interviewing Steph Giordano, the founder of Baked By Steph. A brand that creates the most gorgeous personalized, hand-iced treats, and I've been following them for years.

In this episode, we cover everything you need to know about building a loyal following on social media. With over 120k followers on Instagram and TikTok, Steph has found the secret to engaging with followers online and turning them into repeat customers.

Steph's success is honestly so impressive - moving to a professional bakery, hiring a team of 16, and partnering with amazing brands such as MAC, Leon, and Disney… all whilst using social media as her only marketing channel up until 2022. There's definitely a thing or two we can learn from her.

  LET'S CONNECT!  www.moxieclub.co.uk @moxie.club @jess.salamanca   www.bakedbysteph.co.uk @baked.by.steph