15. Finding product market fit and 12 months to failure for Nathan's SaaS

In this episode we delve into finding product market fit as a solo, non-tech founder – preferably as early and with as little up-front investment as possible.

We cover:

• What exactly product market fit is – and how we define it
• The three stages to determining product market fit (market research, creating an MVP, and looking for signs of traction)
• How we think about product market fit for Client Portal and Feature Flux
• Subtle signs that might indicate that you don't have product market fit (even if everyone is saying that you do)
• Key considerations that every solo founder should keep in mind when determining product market fit
• The least risky (but not necessarily fastest) way to build a SaaS with product market fit