🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨

Join me, Nik (https://x.com/CoFoundersNik), as I interview Andrew Johnson (https://x.com/goodefoodsfam) about Goode Foods, the family business his father started after leaving pharmaceuticals. Andrew recounts how his dad leveraged his sales skills and network to build a food brokerage, land a contract with WIC centers, and expand into retail with their own brand of canned goods. He also shares how the COVID-19 pandemic led to massive growth and the decision to remain family-owned after his father’s passing.

Questions This Episode Answers:

• How did Andrew's father use his sales experience to start a food business?
• What was the golden age of Goode Foods?
• How did Goode Foods expand its retail presence?
• How did the COVID-19 pandemic impact Goode Foods?
• How did the company scale up to meet the surge of sales during the pandemic?

Enjoy the conversation!
__________________________

Love it or hate it, I'd love your feedback.
Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts.
__________________________

MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribe
Spotify: https://tinyurl.com/5avyu98y
Apple: https://tinyurl.com/bdxbr284
YouTube: https://tinyurl.com/nikonomicsYT
___________________________

This week we covered:

00:00 Highlights
00:31 Introduction and Guest Welcome
00:43 The Origin Story of Goode Foods
01:36 Family Background and Early Influences
03:46 Transition to Entrepreneurship
05:53 Building the Business from Scratch
07:41 Expansion and Government Contracts
15:28 Entering the Retail Market
17:38 The Birth of the Goode Brand
21:57 The Birth of Goode Foods
22:36 Breaking into Retail Giants
24:00 Navigating the Complexities of Retail
28:16 The Baby Food Opportunity
29:44 Pandemic-Induced Boom
35:14 Scaling and Expansion
39:44 Post-COVID Adjustments
39:50 Family Legacy and Future Plans