#11. Growing a Local Gift Shop From the Ground Up

In this episode of Drip Trickle Flow Flood, we sit down with Kali Berg, the co-owner of Wild Hemlock in Anacortes, WA, a charming Pacific Northwest gift shop that’s much more than meets the eye. From rebranding her store to juggling screen printing, knitwear, and knitting classes (all in 1,000 square feet!), Kali walks us through what it really takes to create multiple income streams as a brick-and-mortar entrepreneur.

You’ll hear about how she listens to customers, diversifies offerings, and even rolls tables out of the way to host knitting circles. This one’s a must-listen for anyone thinking of launching a retail or local business.

You’ll hear:

• Why Kali rebranded from Ink & Wool to Wild Hemlock, and how customer confusion led the way
• What it’s actually like running a boutique retail shop in a seasonal tourist town
• How she diversifies her income with screen printing, classes, consignment, and markets
• The boundaries (and lack thereof) of working with your spouse and running a family business
• Her creative approach to space, inventory, and marketing on a tight budget
• What makes Anacortes’s small business community so powerful, and how it keeps her inspired

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Links:

Wild Hemlock:

https://www.wildhemlockpnw.com/

Tony’s website:

https://tonymoceri.com/

Melissa’s website:

https://melissacassera.com/

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