100 - Beyond Marketing: Vittoria’s Approach to Mountain Bike Tire Design & Manufacturing (Guest: Ken Avery, SVP Product Development)

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In this in-depth episode of the MTNCOG Podcast, we dive into the science behind mountain bike tire design with Ken Avery, Senior Vice President of Product Development at Vittoria. Ken breaks down the complex process of tire manufacturing, from the initial casing construction using nylon or cotton materials to the vulcanization process where the tread is applied. He explains how Vittoria's innovative use of graphene technology creates tires that both roll faster and grip better than competitors, challenging common misconceptions about tire compounds and performance.

The conversation explores Vittoria's progressive sipe technology for improved cornering grip, their very unique approach to TPI (threads per inch) in their award-winning XC race tires, and their comprehensive lineup of Airliner tire inserts. Ken shares insights on how different casings perform in various terrain types, from sharp volcanic rock to loose conditions, and offers his perspective on current industry trends. This episode provides mountain bikers of all disciplines with valuable knowledge about selecting the optimal tire setup for their specific riding style, terrain, and bike type.

Web: https://vittoria.com/

Instagram: https://www.instagram.com/vittoriatires/

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