008: Branding the Author- Beyond the Haircut

“To truly be seen as the expert, think about the brand beyond the haircut…  It’s not what suits you wear; it’s not how you do your hair. It’s how you build the title & the subtitle and the way you launch your book.” -Michael D. Butler

 

First-time author? That’s the exact reason you need to start thinking about your brand! You are already an expert in your field. The only thing left to do is let the world know you exist. Michael teaches how to turn your book into a lead magnet and establish your authority as a professional and credible resource. You’re meant to go global! Tune in for more practical advice and useful resources. 

Highlights:

01:34 Be the Expert that You Are

03:24 The Best Way to Brand Your Book

05:08 Your Book is a Lead Magnet