004: Who is Your Avatar?

“If you write your book for everyone, no one will read your book.” -Michael D. Butler 

 

So, you’re clear on the reason you’re writing a book and you’re already fired up to get to the actual writing process. But before that, who are you writing your book for? Listen in as Michael explains why you need an avatar and how to understand the market so that you’re targeting the people who actually read and buy books. You may want to consider these if your goal is to be the next bestseller, otherwise, you’re just writing for the air. 

Highlights:

01:44 What is an Avatar? 

03:08 Why You Need An Avatar

06:28 Who’s Your Buyer?