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Von Aufstieg, Mut und Wandel
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Von Aufstieg, Mut und Wandel: Dirk Roßmann erzählt mitreißend über seinen ungewöhnlichen Lebensweg.
"Ich habe oft Dinge getan, die sonst keiner macht." Er ist ein Mann der Widersprüche. Harter Wettbewerber einerseits, sozial engagiert andererseits. Dirk Roßmann, Erfinder und Pionier des modernen Drogeriemarktes, große Unternehmerpersönlichkeit und mehrfacher Millionär. Widerständen ist er nie aus dem Weg gegangen. Sein Credo: niemals aufgeben! Bereits im Alter von 12 lieferte er Drogerieartikel mit dem Fahrrad aus und verkaufte sie 10 Prozent billiger. Mit 25 Jahren eröffnete er in Hannover den „Markt für Drogeriewaren“ und legte damit den Grundstein für sein Firmenimperium. Drohender Konkurs und Krisen veränderten sein Leben - und ihn selbst. Der Lebensbericht eines Mannes mit Haltung, eine Orientierung in einer unübersichtlichen Zeit.
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