
Welcome to the Funnel
Proven Tactics to Turn Your Social and Content Marketing up to 11
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Narrado por:
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Jeff Augustine
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De:
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Jason Miller
Acerca de esta escucha
Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue - that's what the top of the funnel is all about. It can be a marketer's Paradise City, but without focus it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business.
The tactics and strategies in this audiobook have come together through a tremendous amount of research, trial and error, expert input, and real-world applications. From startups to enterprise, what's included here works across the board and can very quickly make an impact.
Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of content and social:
- Content - why marketers need to change their mentality from creating more content to more-relevant content and three practical ways to create content that delivers a face-melting return on investment.
- Social - using social to build awareness and trust and drive high-quality leads.
- All together now - what the future holds for content and social and what it means for marketers.
- The credits - the essential resources you need to stay on top of trends in content and social media.
No frills, no fluff, just useful, practical tactics, strategies, and lessons from one modern marketer to another, with a touch of rock 'n' roll flare.
©2014 Jason Miller (P)2015 Jason MillerLos oyentes también disfrutaron...
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Historia
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- De ala en 08-03-14
De: David Newman
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 10 h y 3 m
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Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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Stop living in fear
- De Nike7 en 02-08-19
De: Mel Robbins
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The Art of War
- De: Sun Tzu
- Narrado por: Aidan Gillen
- Duración: 1 h y 7 m
- Versión completa
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The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
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The actual book The Art of War, not a commentary
- De Nemo71 en 12-31-19
De: Sun Tzu
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Never Finished
- Unshackle Your Mind and Win the War Within
- De: David Goggins
- Narrado por: David Goggins, Adam Skolnick, Jacqueline Gardner
- Duración: 11 h y 6 m
- Versión completa
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Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.
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He did it again!
- De Christian C. en 12-06-22
De: David Goggins
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The High 5 Habit
- Take Control of Your Life with One Simple Habit
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 6 h y 57 m
- Versión completa
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Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
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Narrator issues.
- De Jesse en 10-05-21
De: Mel Robbins
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Kick Ass with Mel Robbins
- Life-Changing Advice from the Author of “The 5 Second Rule”
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 6 h y 25 m
- Versión completa
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Want more out of life? You're not alone. And best-selling author Mel Robbins is here to help with no-bullshit life and business advice that you won't get anywhere else. This follow-up to The 5-Second Rule - available only in audio - takes the classic talk-show format and elevates it to a premium audio experience. Listen to private, one-on-one coaching sessions between the celebrated motivational speaker and people like you - people who want better relationships, to be healthier and more productive, to get unstuck from destructive habits.
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A $26 Podcast
- De Sam Cochrane en 06-01-18
De: Mel Robbins
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The 6 Habits of Growth
- De: Brendon Burchard
- Narrado por: Brendon Burchard
- Duración: 5 h y 4 m
- Grabación Original
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The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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Don’t bother
- De B. Sharpe en 10-30-22
De: Brendon Burchard
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Traction
- Get a Grip on Your Business
- De: Gino Wickman
- Narrado por: Kevin Pierce
- Duración: 6 h y 56 m
- Versión completa
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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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this is for 50+ employee companies, not small ones
- De Ryan Taft en 03-06-18
De: Gino Wickman
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Brian Holsopple
- Duración: 10 h y 6 m
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- De Chris Love en 11-28-20
Lo que los oyentes dicen sobre Welcome to the Funnel
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Terrence LP
- 10-14-16
great book for today's Internet marketing
I love the way he gives his insights and his failures and successes has he worked his way through a couple of big companies in creating his methods and practices
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- Bill Reinicke
- 09-06-17
great content and ideas for content marketing
great and very practical and actionable steps to implementing an effective content marketing campaign. I took many notes and made many bookmarks to go back to.
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- Timo
- 06-15-15
Flawed narration doesn't diminish content.
This is very current and detailed content for updating your organization's marketing program. However, hearing Mar-ket-o pronounced Market-o 100 times is pretty grating. Also, there are no pauses in the reading to help with understanding what is a title, a subtitle, or the end of a section. Still, I bought the hard copy book to help me to improve our small organization's efforts.
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esto le resultó útil a 2 personas
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- Steven Ramos
- 10-08-18
Great information for marketing
I love all the useful information provided in this book. I can't wait to apply this new knowledge.
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- Amazon Customer
- 11-17-15
Who is this book even for?
What could Jason Miller have done to make this a more enjoyable book for you?
Hey man,
I hope you're reading this.
I've got to say, I don't know who you thought your audience was for this book. If it's for Chief Content Officers, then there's a huge lack of detail and such sparse use of real examples. If it's for people like me, someone running a small company, then there's way too much irrelevant info like how to spread content to other countries ("geos") where people speak different languages.
I hate when I hear these content, omni-channel strategy authors talk about repurposing content when it's obviously what they've done with their own audiobook. This is just repurposed content, read by a random voiceover dude who is not a stakeholder in the end product. He literally refers us to an image at one point... Now, how the hell am I going to look at an image with an audiobook?
Read your own damn book dude. Unless your voice is awful, but then ensure the quality. Mark W. Schaefer has terrible delivery, but he still read his book. The editor of the audio also did a poor job leaving pauses. He probably edited by looking at WAV files and not actually listening.
I get LinkedIn is your thing (and Slide Share which was bought by LinkedIn), but enough man.
You need to give details examples and case studies. This is just a bunch of lists and shallow suggestions. Did you write a book to really help people or to improve your brand?
Any additional comments?
The definitive Content Marketing book (at this time) is Content Inc by Joe Pulizzi (sp?) and the best related content for easy listening, while still having some good info is Gary Vaynerchuck.
Read this book if you want. I don't care. I'm guessing the same content is in the author's blog .
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esto le resultó útil a 4 personas