Undressed

The Unfiltered Story of My Failed American Dream and How It Led to Success

De: Gregory L. Vetter

Narrado por: Gregory L. Vetter

WHAT IS START-UP LIFE REALLY LIKE? THIS IS THE INSIDE STORY—THE GOOD, THE BAD AND THE UGLY.

What’s it like to start a company, build it to national success, and then see it sold out of bankruptcy? This is the true story of Greg Vetter. He and his brothers started their salad dressing company based on their mother’s secret recipe. Tessemae’s All Natural went from the Vetter kitchen, to local sensation, to national distribution. But the brothers quickly found out that starting a company is easy. Keeping it going is hard. In his own bold and unfiltered way, Greg Vetter shares how he scrambled to find investors, struggled to pay the bills, juggled the unpredictable needs of vendors, employees and customers, all while trying to keep his own sanity intact. This is an inside look at what it really takes to launch a top-selling brand. And what you can learn both on the way up and on the way down.

©2024 Gregory L. Vetter (P)2024 Gregory L. Vetter

Very entertaining

I couldn’t stop listening. It was so interesting and fun and the momentum didn’t stop until the end.

A Thrilling and Inspiring Field Guide to Building Your Dream!

As someone who knows Greg Vetter personally, I can tell you that Undressed is a genuine reflection of his character, values, and unwavering commitment to his vision. This book isn’t just a story—it’s a field guide for anyone navigating the complexities of entrepreneurship while holding tight to faith, family, and purpose. And trust me, the only way to truly experience it is by pairing the field guide with Greg’s powerful and heartfelt narration on Audible.

Greg’s journey is filled with suspense, grit, and lessons that hit hard. From the unexpected twists in building a business to the deeply personal moments of self-reflection, every page had me eager to find out what came next. His unfiltered honesty and storytelling made this a page-turner I couldn’t put down. Listening to Greg’s voice on Audible brought an entirely new dimension to the experience—you can hear his passion, conviction, and the weight of every decision he made.

What I love most about Undressed is how Greg seamlessly blends faith, family, and business into a roadmap for success. His reflections on legacy and staying true to your values hit home for me as a business owner, a father, and someone carving out my own version of the American Dream. His story is proof that success isn’t just about financial achievements—it’s about integrity, perseverance, and making an impact.

If you’re serious about taking something meaningful from this book, grab the field guide and listen to Greg on Audible. Together, they deliver the full experience, immersing you in a journey that will inspire, challenge, and motivate you to dream bigger and work harder. This is more than a book—it’s a masterclass in chasing your dreams with purpose.

Highly, highly recommend!