The Victory Lab

The Secret Science of Winning Campaigns

De: Sasha Issenberg

Narrado por: Michael Goldstrom

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.

Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.

The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting-edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.

Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

©2012 Sasha Issenberg (P)2012 Random House Audio

Reseñas de la Crítica

"A magnificently reported and wonderfully written book, full of eye-opening revelations and a colorful cast of characters whose groundbreaking strategies and tactics have injected 21st-century science into politics and changed it forever in the process. The Victory Lab is essential for anyone who wants to understand what really goes on along the campaign trail—and a delight for those who simply enjoy a terrific read." (John Heilemann and Mark Halperin, authors of Game Change)

Impressed and surprised by Campaign Science

The story of how marketing, statistics, and cognitive science has/is remaking campaigns is astounding. I think participanting in a campaign in a meaningful way might make my bucket list...

great history of political consulting and data

covers the history of political consulting from a data/statistical perspective. informative, dramatic considering the sometimes "meh" story. just wish they would pronounce chi-squared correctly haha.

great for any campaign.

I have read this book twice. Each time I read it, I learn something new. It is a greatest stimulant for new ideas.

Very interesting

It was a great book with very interesting information. I enjoyed the history of data and the experiments campaigns have used over the last 100 years. I would highly recommend this book.

Essential- only if you own a smartphone or vote.

Epic. The playbook for modern winning campaigns. The supporting field research is second to none.

Good historical perspective ~10 years out of date

Doesn't include anything beyond Obama. Good historical perspective ~10 years out of date. Recommend to the history buffs and those supplementing a more modern reading list on the use of data in campaigns.

Wonky but interesting and accessible

A fascinating look at the nuts and bolts of how data is used in political campaigns. It’s great for the politics-obsessed and for anyone who loves a data-driven systems-think

Several unsubstantiated claims

This book was disappointing as I was hoping for an objective statistical analysis of successful political strategies. Instead I received a clearly subjective commentary that was filled with bias toward one party and anecdotal strategies. Toward the end, there were several assumptions about racial bias that should move this book to the commentary genre.