
The Smarter Screen
Surprising Ways to Influence and Improve Online Behavior
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Narrado por:
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Rob Shapiro
Acerca de esta escucha
A leading behavioral economist shows how businesses can improve consumer thinking and decision making on screens.
The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.
Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.
Consider these solutions:
- The tournament model used for Wimbledon and March Madness may help consumers identify what they want more easily. While most websites attempt to display as many options as possible, if people can select options from manageable rounds they tend to make better choices.
- People are more willing to tell a gadget the truth about their risky health behaviors than an actual doctor. When dealing with sensitive subjects, the absence of human feedback - an absence made easy in an age of screens and machines - can be a great advantage.
- The precise location of an option on a screen can have a massive impact on consumer choice. (In some instances, screen location matters more than personal preference.) The same logic also applies to information, as certain layouts can dramatically influence our levels of attention.
- Although most websites are designed to make the act of reading as easy as possible, Benartzi explains why this can be a big mistake. Sometimes the careful use of ugly fonts and other forms of "visual disfluency" are an important way to boost reading comprehension and retention.
This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success in an age of screens.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2015 Shlomo Benartzi (P)2015 Penguin AudioLos oyentes también disfrutaron...
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Reseñas de la Crítica
"This book is a real eye-opener. It describes how we really function in a screen-based society, and how the digital world is changing our thinking about ourselves and others." (Robert Shiller, winner of the Nobel Prize in Economics; professor of economics at Yale University; author of Finance and the Good Society)
"We know that the way we organize a buffet influences the choices people make. What is much less clear is the way online environments influence our decisions. In this useful book, Benartzi and Lehrer give us precise insights about the relationship between what we see on the screen, what we think, and what we choose." (Dan Ariely, professor of psychology and behavioral economics at Duke University; author of Predictably Irrational)
"Our lives increasingly depend on the interaction of bounded minds with bound-less information on screens. In this insightful book, Benartzi explores the human experience in the digital world and considers the many ways - social, psychological, ethical, and financial - we might make screens serve us better. A fun, important, and revelatory read!" (Eldar Shafir, professor of psychology and public affairs at Princeton University; coauthor of Scarcity)
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The Filter Bubble
- What the Internet Is Hiding from You
- De: Eli Pariser
- Narrado por: Kirby Heyborne
- Duración: 7 h y 32 m
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- De Brian Esserlieu en 05-26-11
De: Eli Pariser
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 8 h y 18 m
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
- De Stephen en 06-20-10
De: Dan Ariely
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 7 h y 22 m
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
- De William Stanger en 02-24-09
De: Dan Ariely
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Average is Over
- Powering America Beyond the Age of the Great Stagnation
- De: Tyler Cowen
- Narrado por: Andrew Garman
- Duración: 8 h y 42 m
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The widening gap between rich and poor means dealing with one big, uncomfortable truth: If you're not at the top, you're at the bottom. The global labor market is changing radically thanks to growth at the high end and the low. About three quarters of the jobs created in the United States since the great recession pay only a bit more than minimum wage. Still, the United States has more millionaires and billionaires than any country ever, and we continue to mint them.
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Disappointing analysis of future
- De JKBart en 12-10-13
De: Tyler Cowen
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
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Thinking Machines
- The Quest for Artificial Intelligence - and Where It's Taking Us Next
- De: Luke Dormehl
- Narrado por: Gus Brown
- Duración: 8 h y 12 m
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When most of us think about artificial intelligence, our minds go straight to cyborgs, robots, and sci-fi thrillers where machines take over the world. But the truth is that artificial intelligence is already among us. It exists in our smartphones, fitness trackers, and refrigerators that tell us when the milk will expire. In some ways the future people dreamed of at the World's Fair in the 1960s is already here. We're teaching our machines how to think like humans, and they're learning at an incredible rate.
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Mostly platitudes with no depth
- De Gary en 03-24-17
De: Luke Dormehl
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Outnumbered
- Exploring the Algorithms That Control Our Lives
- De: David Sumpter
- Narrado por: David West
- Duración: 8 h y 1 m
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Our increasing reliance on technology and the Internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy, what interests us, they can begin to predict our daily habits, and increasingly we are relinquishing our decision making to algorithms - are we giving up this up too easily?
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A good reality check for "Cambridge Hyperbolitica"
- De Haggai Elkayam en 08-06-18
De: David Sumpter
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
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The Plateau Effect
- Getting From Stuck to Success
- De: Bob Sullivan, Hugh Thompson
- Narrado por: Don Hagen
- Duración: 9 h y 3 m
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
- De Oliver Nielsen en 07-22-13
De: Bob Sullivan, y otros
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In Pursuit of Elegance
- Why the Best Ideas Have Something Missing
- De: Matthew E. May
- Narrado por: Malcolm Hillgartner
- Duración: 5 h y 46 m
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In this thought-provoking exploration, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power, and pinpoints the four key elements that characterize it: seduction, subtraction, symmetry, and sustainability. In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, and work, May offers a surprising array of stories that illustrate why what's "not there" often matters more than what is.
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I love elegance, but this book isn't elegant
- De Oliver Nielsen en 06-26-11
De: Matthew E. May
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To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- De: Steve Lohr
- Narrado por: Steve Lohr
- Duración: 6 h y 33 m
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Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights.
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More business case than serious analysis
- De Godfried Gubbels en 06-03-15
De: Steve Lohr
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
Lo que los oyentes dicen sobre The Smarter Screen
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Ben
- 06-06-16
Great application of behavioral sciences
If you liked Nudge or Misbehaving or Thinking Fast/Slow, you'll enjoy this book which does a very good job of bringing these fundamental concepts to life and applying them to the specific context of our digital lives.
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- SK
- 01-21-17
Not the best book for listening
He has a few good points. I feel that most of his studies are biased and repetitive. Too many PDF based exercises to listen to it in your commute. I don't recommend this book. Especially if you're planning on listening to it in the car.
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