The Power of Differentiation

De: Barry LaBov

Narrado por: Barry LaBov

Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation.

LaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training. In this book, he draws on his firm's forty years of differentiating hundreds of companies in dozens of industries. LaBov and team have inspired leaders to identify what makes their brand, products, technology, and services unique and to then celebrate it, first with the most important audience, their employees.

The Power of Differentiation reveals the steps needed to uncover the magic and genius in a company's manufacturing and engineering because your brand lives inside your products and technology. It shares case studies of service enterprises that separated from the pack as they focused on their customer treatment because your brand is your experience to customers. It reveals the secrets to mobilizing the sales channel to represent your company as if its logo is tattooed on their heart. And it focuses on the power of a brand's lexicon or language because words create worlds.

It's not about being perfect, either, as LaBov shares stories of flawed organizations that dominated their rivals. And you'll learn how to build your brand while defeating the competition as they lower prices by commoditizing or homogenizing their product.

The Power of Differentiation is an uplifting, insightful journey into discovering and celebrating what makes your brand unique.

©2024 Barry LaBov (P)2024 Barry LaBov

Reseñas de la Crítica

"If you want to make history with your brand, read this book!" - Jonathan Randall, President of Mack Trucks North America

Observing the uniqueness leads to envisioning the product and brand—leading it to greatness.

LaBov shares the fundamentals of raising up an exceptional Marketing agency that captures the unique and essential aspects of a firm to be cultivated and celebrated. With wisdom from representing iconic brands return to iconic standing, this is a must read for all. Through differentiation you see what is unique with you and your company that makes you stand out. It’s not always the obvious things. Having fresh eyes and visiting all levels of the company and all aspects of your company and products leads to reinvigorating your personnel, your brands and products, your sales force, vendors and even management teams. The unique concept of celebrating the uniqueness of the company was particularly insightful.