The Greenwash Effect
Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You About Their Green Products and Brands
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The Greenwash Effect
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Narrado por:
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Tom Pile
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De:
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Guy Pearse
Acerca de esta escucha
Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to "Join the Green Revolution", and McDonald’s has painted its golden arches green. Facebook has even "friended" Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are Earth friendly. But are big brands and the celebrities endorsing them really as green as they claim?
In The Greenwash Effect, Guy Pearse looks behind the corporate facade in the tradition of Fast Food Nation and No Logo - and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny: not the World Wildlife Fund or Earth Hour, not Apple or Google, not Oprah or Leonardo DiCaprio. The Greenwash Effect is an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.
©2012 Guy Pearse (P)2014 Audible Inc.Los oyentes también disfrutaron...
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Historia4.5 out of 5 stars 314
Fifty Inventions That Shaped the Modern Economy paints an epic picture of change in an intimate way by telling the stories of the tools, people, and ideas that had far-reaching consequences for all of us. From the plough to artificial intelligence, from Gillette's disposable razor to IKEA's Billy bookcase, best-selling author and Financial Times columnist Tim Harford recounts each invention's own curious, surprising, and memorable story.
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5 out of 5 stars
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Thought provoking
- De Paul Norris en 09-10-17
De: Tim Harford
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Car Guys vs. Bean Counters
- The Battle for the Soul of American Business
- De: Bob Lutz
- Narrado por: Norman Dietz
- Duración: 9 h y 36 m
- Versión completa
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General4 out of 5 stars 259
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Narración:4 out of 5 stars 222
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Historia4 out of 5 stars 214
In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow.
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1 out of 5 stars
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Opinionated and one-sided
- De Michael Parks en 06-23-11
De: Bob Lutz
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China, Inc.
- De: Ted C. Fishman
- Narrado por: Alan Sklar
- Duración: 13 h y 38 m
- Versión completa
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General4 out of 5 stars 315
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Narración:4 out of 5 stars 75
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Historia4 out of 5 stars 78
China today is visible everywhere: In the news, in the economic pressures battering America, in the workplace, and in every trip to the store. Provocative, timely, and essential, this dramatic account of China's growing dominance as an industrial super-power by journalist Ted C. Fishman explains how the profound shift in the global economic order has occurred, and why it already affects us all.
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1 out of 5 stars
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Just read the Amazon reviews befor buying it ...
- De Dan en 08-10-05
De: Ted C. Fishman
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Cheap
- The High Cost of Discount Culture
- De: Ellen Ruppel Shell
- Narrado por: Lorna Raver
- Duración: 11 h y 33 m
- Versión completa
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General4 out of 5 stars 94
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Narración:4 out of 5 stars 49
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Historia4 out of 5 stars 47
From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt---and almost everywhere in between---America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time---the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world.
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4 out of 5 stars
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You Get What You Pay For?
- De Roy en 07-26-09
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Garbology
- Our Dirty Love Affair with Trash
- De: Edward Humes
- Narrado por: Joe Barrett
- Duración: 8 h y 36 m
- Versión completa
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General4.5 out of 5 stars 160
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Narración:4.5 out of 5 stars 134
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Historia4.5 out of 5 stars 134
The average American produces 102 tons of garbage across a lifetime, and $50 billion in squandered riches are rolled to the curb each year. But our bins are just the starting point for a strange, impressive, mysterious, and costly journey that may also represent the greatest untapped opportunity of the century. In Garbology, Edward Humes investigates trash - what's in it; how much we pay for it; how we manage to create so much of it; and how some families, communities, and even nations are finding a way back from waste to discover a new kind of prosperity.
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5 out of 5 stars
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A phenomenal read & serious eye-opener
- De Andy Feicht en 10-07-18
De: Edward Humes
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Trade-Off
- Why Some Things Catch On, and Others Don't
- De: Kevin Maney
- Narrado por: Dennis Holland
- Duración: 6 h y 58 m
- Versión completa
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General4 out of 5 stars 52
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Narración:4 out of 5 stars 30
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Historia4.5 out of 5 stars 30
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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4 out of 5 stars
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No Trade-Offs for Reading Trade-Off
- De Joshua Kim en 06-10-12
De: Kevin Maney
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The Upcycle
- Beyond Sustainability - Designing for Abundance
- De: William McDonough, Michael Braungart
- Narrado por: Alan Sklar
- Duración: 7 h y 42 m
- Versión completa
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General4.5 out of 5 stars 144
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Narración:4.5 out of 5 stars 123
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Historia4.5 out of 5 stars 127
The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, the most consequential ecological manifesto of our time. Now, drawing on the lessons gained from 10 years of putting the cradle-to-cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just reuse resources with greater effectiveness, we actually improve them as we use them.
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5 out of 5 stars
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A "must read" for the environmental movement.
- De Love owls en 07-09-13
De: William McDonough, y otros
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Citizen Coke
- The Making of Coca-Cola Capitalism
- De: Bartow J. Elmore
- Narrado por: William Hughes
- Duración: 11 h y 22 m
- Versión completa
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General4.5 out of 5 stars 402
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Narración:4.5 out of 5 stars 351
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Historia4.5 out of 5 stars 353
Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs.
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5 out of 5 stars
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Highly Recommend
- De Laura en 02-22-20
De: Bartow J. Elmore
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- De: Roo Rogers, Rachel Botsman
- Narrado por: Kevin Foley
- Duración: 8 h y 12 m
- Versión completa
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General4.5 out of 5 stars 90
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Narración:4.5 out of 5 stars 71
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Historia4.5 out of 5 stars 69
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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4 out of 5 stars
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An Important Topic
- De Roy en 11-06-10
De: Roo Rogers, y otros
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Driving Honda
- Inside the World’s Most Innovative Car Company
- De: Jeffrey Rothfeder
- Narrado por: Mel Foster
- Duración: 10 h y 46 m
- Versión completa
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General4.5 out of 5 stars 88
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Narración:4.5 out of 5 stars 79
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Historia4.5 out of 5 stars 78
For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations.
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3 out of 5 stars
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it was ok.
- De chris p en 11-16-18
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Car Wars
- The Rise, the Fall, and the Resurgence of the Electric Car
- De: John Fialka
- Narrado por: Jonathan Yen
- Duración: 9 h y 12 m
- Versión completa
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General4.5 out of 5 stars 41
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Narración:4.5 out of 5 stars 41
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Historia4.5 out of 5 stars 40
The resurgence of the electric car in modern life is a tale of adventurers, men and women who bucked the complete dominance of the fossil-fueled car to seek something cleaner, simpler and cheaper. Award-winning former Wall Street Journal reporter John Fialka documents the early days of the electric car, from the MIT/Caltech race between prototypes in the summer of 1968 to the 1987 victory of the Sunraycer in the world's first race featuring solar-powered cars.
De: John Fialka
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
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General4.5 out of 5 stars 72
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Narración:4.5 out of 5 stars 64
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Historia4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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5 out of 5 stars
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Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
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General4.5 out of 5 stars 44
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Narración:4.5 out of 5 stars 40
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Historia4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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4 out of 5 stars
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Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
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Faster, Higher, Farther
- The Volkswagen Scandal
- De: Jack Ewing
- Narrado por: Joel Richards
- Duración: 10 h y 34 m
- Versión completa
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General4.5 out of 5 stars 232
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Narración:4.5 out of 5 stars 191
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Historia4.5 out of 5 stars 193
A shocking exposé of Volkswagen's fraud by the New York Times reporter who covered the scandal. In mid-2015 Volkswagen proudly reached its goal of surpassing Toyota as the world's largest automaker. A few months later, the EPA disclosed that Volkswagen had installed software in 11 million cars that deceived emissions-testing mechanisms. By early 2017 VW had settled with American regulators and car owners for $20 billion, with additional lawsuits still looming.
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5 out of 5 stars
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Excellent recap of VW, its structure and culture
- De Northern IN Mark en 05-27-17
De: Jack Ewing
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Smaller Faster Lighter Denser Cheaper
- How Innovation Keeps Proving the Catastrophists Wrong
- De: Robert Bryce
- Narrado por: Steven Menasche
- Duración: 9 h y 21 m
- Versión completa
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General4.5 out of 5 stars 75
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Narración:4.5 out of 5 stars 61
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Historia4.5 out of 5 stars 61
In this provocative and optimistic rebuke to the catastrophists, Robert Bryce shows how innovation and the inexorable human desire to make things Smaller Faster Lighter Denser Cheaper is providing consumers with Cheaper and more abundant energy, Faster computing, Lighter vehicles, and myriad other goods. That same desire is fostering unprecedented prosperity, greater liberty, and yes, better environmental protection.
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1 out of 5 stars
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I thought I was getting a book on the future.
- De Grant en 08-02-14
De: Robert Bryce
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The Quest
- Energy, Security, and the Remaking of the Modern World
- De: Daniel Yergin
- Narrado por: Robert Petkoff
- Duración: 29 h y 26 m
- Versión completa
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General4.5 out of 5 stars 906
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Narración:4.5 out of 5 stars 757
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Historia4.5 out of 5 stars 757
A master storyteller as well as a leading energy expert, Daniel Yergin continues the riveting story begun in his Pulitzer Prize–winning book, The Prize. In The Quest, Yergin shows us how energy is an engine of global political and economic change and conflict, in a story that spans the energies on which our civilization has been built and the new energies that are competing to replace them. The Quest tells the inside stories, tackles the tough questions, and reveals surprising insights about coal, electricity, and natural gas.
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5 out of 5 stars
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Best nonfiction book of 2011
- De Joshua Kim en 05-06-12
De: Daniel Yergin
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Adapt
- Why Success Always Starts with Failure
- De: Tim Harford
- Narrado por: Jonathan Keeble
- Duración: 9 h y 53 m
- Versión completa
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General4 out of 5 stars 277
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Narración:4.5 out of 5 stars 223
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Historia4 out of 5 stars 222
In this groundbreaking work, Tim Harford shows us a new and inspiring approach to solving the most pressing problems in our lives. Harford argues that today’s challenges simply cannot be tackled with ready-made solutions and expert opinions; the world has become far too unpredictable and profoundly complex. Instead, we must adapt. Deftly weaving together psychology, evolutionary biology, anthropology, physics, and economics, along with compelling stories of hard-won lessons learned in the field, Harford makes a passionate case for the importance of adaptive trial-and-error....
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3 out of 5 stars
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Hidden Agenda
- De Lawrence en 05-20-13
De: Tim Harford