The Everything Token

How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

De: Steve Kaczynski, Scott Duke Kominers

Narrado por: Steve Kaczynski, Scott Duke Kominers

A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies.

Kominers and Kaczynski have created a framework that explains what NFTs are, why they’re valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands.

Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business.

©2024 Steve Kaczynski and Scott Duke Kominers (P)2024 Penguin Audio

Reseñas de la Crítica

"Just like the dawn of the internet and social media, the early days of NFTs were filled with a lot of noise. Now that the dust has settled, the businesses that truly know how to use this technology are leading the way into a new digital era. The Everything Token cuts through the clutter and lays out a blueprint of what you can learn from that top 1% of companies that are using NFTs right." — Gary Vaynerchuk, Chairman of VaynerX, CEO of VaynerMedia, and Creator & CEO of VeeFriends

"Web3 offers many new opportunities -- including NFTs, which have countless use cases. Kaczynski and Kominers share valuable insights from their in-depth research and experiences with NFT communities on how businesses and brands, whether incumbent or upstart, can use them." — Chris Dixon, Founder and Managing Partner, a16z crypto

"You can't ask for savvier or more enthusiastic guides to the potential of NFTs than Kaczynski and Kominers."
— Alvin E. Roth, Craig and Susan McCaw Professor of Economics at Stanford University and Nobel Laureate in Economics

Dev turned into businessman

So i’m a dev, got into blockchain 3 years ago and have done several smart contract projects for clients, but always as a dev, never really cared about or understood the business side of it. Now i can consult companies and make them want nfts not just build them for them.

Cool book :)

The definitive NFT starter pack

This book explains the basics of NFTs to a broad audience in a non-technical and easy to understand way. The authors put in an extraordinary spoken performance of their work, and their enthusiasm and expertise really make this a phenomenal listen. Highly recommend for anyone interested in or curious about NFTs!

Great insight

Good history of and explanation of the utility of NFTs. It will be interesting once the true utility becomes apparent to the mainstream public.

Educate yourself on Blockchain

I’ve been in the web3 and NFT space for 2 years now and I have to say this book provides an amazing foundation for new and old adopters. I would highly recommend this book to everyone whether you’re interested or not. So much great information and value provided by this book. Excited to see this information getting out and I enjoy listening to Steve in the morning on X.

Solid education

Was a great deep dive into the world of NFTs. So many ways this technology will grow for brands going forward. I love the collectible angle more than anything.

Many Examples of Business Use Cases

High value information for Businesses trying to figure out how to incorporate NFT and blockchain to create more value and more Win-Win experiences. The authors are in the trenches everyday gaining more experience so the information is cutting edge!

Unlock the future

This is a must-read for anyone looking to truly understand NFTs and their potential. I bought the book as well, so I can listen and follow along, taking notes and absorbing all I could. Steve & Scott unlock the future of technology in such an easy way. You don't want to miss out.

If you missed the first websites-wave, social media-boat… then this is your chance to get ahead of them all.

Truly an inspiring book. Easy to understand and full of examples to even make grandparents - remember the time that you said you would never get a plastic bank card, smartphone, social media account…- understand that this is without any doubt the next killer wave on the internet. Growing the World Wide Web to a Worth While World. A must read to everyone involved in both big brands and … in local shops, restaurants… anything. The best ‘true soulmate finder’ is coming. Emphasizing ‘true’ because digital wallets are gonna show that you are the real deal. And if you now think ‘what does my money have to do with finding the best matches and with this book’… then you better start reading to understand what a ‘digital wallet’ actually is…

The authors take on the future of this technology

Great Book! I purchase the physical & audio version as well, due to my busy schedule & I listened to the whole book in the car yesterday & it was Great! Gave me Twitter space vibes! You guys did a Great job covering web3, still trying to fit the Elephant in the Refrigerator tho😂

Real examples of Blockchain Thriving!

I enjoyed the 101 style intro to blockchains - NFT - and web3 (metaverse). This is a great one for newbies and seasoned vets. I bet this ages well.