
The Cluetrain Manifesto
The End of Business as Usual
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Narrado por:
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Dick Summer
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Expanding on ideas and insights first nailed up on the Web, The Cluetrain Manifesto both signals and explores a sea change already nearing flood tide in today's wired world. Through the Internet, people are discovering new ways to share relevant knowledge with blinding speed. As a result, markets are getting smarter faster than most companies. Whether management understands it or not, networked employees are an integral part of these borderless conversations. Today, customers and employees are communicating with each other in language that is natural, open, direct, and often funny. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity.
A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the "immutable laws" of business - and what business needs to know to weather the seismic aftershocks.©2000 Christopher Locke, Rick Levine, Doc Searls, and David Weinberger
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"The Internet changes what we mean when we say we mean business. [ Cluetrain] explores the profound depths of this change to deliver an analysis that will enlighten and challenge you, make you laugh, or drive you crazy." (Michael Wolff, Burn Rate)
Very interesting
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Interesting - yes! Accurate - ?
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Keep up or perish
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A bit of history
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Reads like it was written yesterday.
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Now, how about a similar book about the next 20+ years. I won be around, but it will be interesting to read what I will miss.
Good read, but past its time
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The Kind of thinking that led to the dot-com bust
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The book's primary message is "Markets are conversations." It should have been "Marketing is a conversation."
Economic transactions are the exchange of information as well as economic goods and money. The authors are right to condemn the traditional tendency to focus too much on the exchange of economic goods for money. By overstating their case, the authors imply that we can safely ignore the exchange of economic goods and money. As many dot.com investors learned the hard way, dominating a particular conversational niche on the Internet does not automatically lead to success in business.
As a book about marketing over the Internet, this book deserves four stars. As a book about Internet economics or information age management, it deserves none.
Markets are not conversations.
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If you like to read "manifestos" generally, perhaps the arrogance of the authors will not bother you, but it did bother me.
Revealed truth?
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