The Challenger Sale
How to Take Control of the Customer Conversation
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The Challenger Sale
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Narrado por:
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Matthew Dixon
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Brent Adamson
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Brought to you by Penguin.
Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!
What's the secret to sales success?
If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.
Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.
Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.
©2012 Matthew Dixon and Brent Adamson (P)2021 Penguin AudioLo que los oyentes dicen sobre The Challenger Sale
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- Rory Branford
- 04-08-24
Lacks Depth
"The Challenger Sale" presents an intriguing sales approach but falls short in applicability across diverse industries. While offering valuable insights, it sometimes lacks depth. A decent read for sales professionals, meriting three stars for its thought-provoking but limited perspective.
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Total4 out of 5 stars
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Ejecución2 out of 5 stars
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Historia4 out of 5 stars
- Dariusz
- 11-15-22
difficult to listen
It was ok. However, difficult to listen and too long for the message it had.
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