That's a Bullseye: A Marketing Story About Finding the Right Products, Consumers, and Campaign to Grow a Business
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible?Obtén 2 audiolibros gratis con tu prueba.
That's a Bullseye: A Marketing Story About Finding the Right Products, Consumers, and Campaign to Grow a Business
Compra ahora por $6.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Chris Abernathy
Acerca de esta escucha
This book is for anyone interested in marketing. Whether you're a beginning business school student or an experienced executive, it provides a practical approach for creating your marketing strategy and growing your business in an ever-changing environment. In this marketing fable, the authors outline six easy steps to build a powerful online presence. It's written in story format, so it's easy to listen to and keeps you engaged throughout the book. The authors also provide a summary of the key lessons and helpful templates that you can use to hit a bullseye with your own products, consumers, and campaigns.
©2017 Richard Blazevich (P)2017 Richard BlazevichLos oyentes también disfrutaron...
-
Talent Magnet: How to Attract and Keep the Best People
- De: Mark Miller
- Narrado por: Joe Bronzi
- Duración: 2 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 141
-
Narración:4 out of 5 stars 125
-
Historia4.5 out of 5 stars 124
There is a long-standing truth in the world of organizations: Talent wins! But how do you attract the best people? What do they really want? Based on his rigorous and extensive research, Mark Miller learned that top performers are looking for very different things than solid contributors. In Talent Magnet, Miller uses a clever and entertaining business fable to share these findings. He pulls back the curtain on what leaders can do to find and retain the very best people.
-
1 out of 5 stars
-
Not worth it: now secrets here
- De James Qiu en 06-18-18
De: Mark Miller
-
The Phoenix Project
- A Novel about IT, DevOps, and Helping Your Business Win 5th Anniversary Edition
- De: Gene Kim, Kevin Behr, George Spafford
- Narrado por: Chris Ruen
- Duración: 14 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 13,340
-
Narración:4.5 out of 5 stars 11,568
-
Historia4.5 out of 5 stars 11,557
Bill, an IT manager at Parts Unlimited, has been tasked with taking on a project critical to the future of the business, code named Phoenix Project. But the project is massively over budget and behind schedule. The CEO demands Bill must fix the mess in 90 days, or else Bill’s entire department will be outsourced. With the help of a prospective board member and his mysterious philosophy of the Three Ways, Bill starts to see that IT work has more in common with manufacturing plant work than he ever imagined.
-
4 out of 5 stars
-
Theory and Practice merged
- De Peter en 11-23-15
De: Gene Kim, y otros
-
Agents of Change
- Rethinking Insurance Agency Marketing
- De: John M. Tate, Jay Adkins, Natalia Tate
- Narrado por: Jason Leikam
- Duración: 4 h y 5 m
- Versión completa
-
General4 out of 5 stars 44
-
Narración:4.5 out of 5 stars 41
-
Historia4 out of 5 stars 40
Follow along with fictional insurance agency owner Jim Wakefield as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability.
-
5 out of 5 stars
-
Didn’t listen to the one star review
- De ChrissieAnne en 02-21-20
De: John M. Tate, y otros
-
Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- De: Patrick Lencioni
- Narrado por: Dan Woren
- Duración: 4 h y 17 m
- Versión completa
-
General5 out of 5 stars 2,234
-
Narración:5 out of 5 stars 1,878
-
Historia5 out of 5 stars 1,875
Another extraordinary business fable from the New York Times best-selling author Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
-
5 out of 5 stars
-
My Review after 2 years of applying the principles
- De Mort en 09-11-12
De: Patrick Lencioni
-
All In
- How Great Leaders Build Unstoppable Teams
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 81
-
Narración:4.5 out of 5 stars 75
-
Historia4.5 out of 5 stars 75
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
5 out of 5 stars
-
Mike Always Delivers
- De Carlos en 04-03-24
De: Mike Michalowicz
-
Delivering Happiness
- A Path to Profits, Passion, and Purpose
- De: Tony Hsieh
- Narrado por: Tony Hsieh
- Duración: 8 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 8,121
-
Narración:4.5 out of 5 stars 6,400
-
Historia4.5 out of 5 stars 6,412
In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
-
1 out of 5 stars
-
Delivering Spin
- De Marc L. Mintz en 08-06-10
De: Tony Hsieh
-
Talent Magnet: How to Attract and Keep the Best People
- De: Mark Miller
- Narrado por: Joe Bronzi
- Duración: 2 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 141
-
Narración:4 out of 5 stars 125
-
Historia4.5 out of 5 stars 124
There is a long-standing truth in the world of organizations: Talent wins! But how do you attract the best people? What do they really want? Based on his rigorous and extensive research, Mark Miller learned that top performers are looking for very different things than solid contributors. In Talent Magnet, Miller uses a clever and entertaining business fable to share these findings. He pulls back the curtain on what leaders can do to find and retain the very best people.
-
1 out of 5 stars
-
Not worth it: now secrets here
- De James Qiu en 06-18-18
De: Mark Miller
-
The Phoenix Project
- A Novel about IT, DevOps, and Helping Your Business Win 5th Anniversary Edition
- De: Gene Kim, Kevin Behr, George Spafford
- Narrado por: Chris Ruen
- Duración: 14 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 13,340
-
Narración:4.5 out of 5 stars 11,568
-
Historia4.5 out of 5 stars 11,557
Bill, an IT manager at Parts Unlimited, has been tasked with taking on a project critical to the future of the business, code named Phoenix Project. But the project is massively over budget and behind schedule. The CEO demands Bill must fix the mess in 90 days, or else Bill’s entire department will be outsourced. With the help of a prospective board member and his mysterious philosophy of the Three Ways, Bill starts to see that IT work has more in common with manufacturing plant work than he ever imagined.
-
4 out of 5 stars
-
Theory and Practice merged
- De Peter en 11-23-15
De: Gene Kim, y otros
-
Agents of Change
- Rethinking Insurance Agency Marketing
- De: John M. Tate, Jay Adkins, Natalia Tate
- Narrado por: Jason Leikam
- Duración: 4 h y 5 m
- Versión completa
-
General4 out of 5 stars 44
-
Narración:4.5 out of 5 stars 41
-
Historia4 out of 5 stars 40
Follow along with fictional insurance agency owner Jim Wakefield as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability.
-
5 out of 5 stars
-
Didn’t listen to the one star review
- De ChrissieAnne en 02-21-20
De: John M. Tate, y otros
-
Getting Naked
- A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
- De: Patrick Lencioni
- Narrado por: Dan Woren
- Duración: 4 h y 17 m
- Versión completa
-
General5 out of 5 stars 2,234
-
Narración:5 out of 5 stars 1,878
-
Historia5 out of 5 stars 1,875
Another extraordinary business fable from the New York Times best-selling author Patrick Lencioni. This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
-
5 out of 5 stars
-
My Review after 2 years of applying the principles
- De Mort en 09-11-12
De: Patrick Lencioni
-
All In
- How Great Leaders Build Unstoppable Teams
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 81
-
Narración:4.5 out of 5 stars 75
-
Historia4.5 out of 5 stars 75
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
5 out of 5 stars
-
Mike Always Delivers
- De Carlos en 04-03-24
De: Mike Michalowicz
-
Delivering Happiness
- A Path to Profits, Passion, and Purpose
- De: Tony Hsieh
- Narrado por: Tony Hsieh
- Duración: 8 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 8,121
-
Narración:4.5 out of 5 stars 6,400
-
Historia4.5 out of 5 stars 6,412
In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
-
1 out of 5 stars
-
Delivering Spin
- De Marc L. Mintz en 08-06-10
De: Tony Hsieh
-
The $100 Startup
- Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
- De: Chris Guillebeau
- Narrado por: Chris Guillebeau, Thomas Vincent Kelly
- Duración: 8 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 3,763
-
Narración:4.5 out of 5 stars 3,209
-
Historia4.5 out of 5 stars 3,200
Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.
-
1 out of 5 stars
-
This book is poison for new entrepreneurs
- De Nate Woodbury en 07-14-14
De: Chris Guillebeau
-
Console Wars
- Sega, Nintendo, and the Battle That Defined a Generation
- De: Blake J. Harris
- Narrado por: Fred Berman
- Duración: 20 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 4,536
-
Narración:4.5 out of 5 stars 4,148
-
Historia4.5 out of 5 stars 4,141
A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry. In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles.
-
4 out of 5 stars
-
Was hoping for so much more...
- De Rob G. en 11-17-14
De: Blake J. Harris
-
Get a Grip
- An Entrepreneurial Fable - Your Journey to Get Real, Get Simple, and Get Results
- De: Mike Paton, Gino Wickman
- Narrado por: T. David Rutherford
- Duración: 8 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 1,252
-
Narración:4.5 out of 5 stars 1,056
-
Historia4.5 out of 5 stars 1,056
Eileen Sharp and Vic Hightower were frustrated. After years of profitable, predictable growth, Swan Services was in a rut. Meetings were called and discussions held, but few decisions were made and even less got done. People were pointing fingers and assigning blame, but nothing happened to solve Swan’s mounting problems. It felt as though they were working harder than ever but with less impact. The company Eileen and Vic had founded and built for 10 years was a different place. It just wasn’t fun anymore.
-
5 out of 5 stars
-
Very Good Companion Book to "Traction"
- De Mike en 07-26-17
De: Mike Paton, y otros
-
Death by Meeting
- A Leadership Fable about Solving the Most Painful Problem in Business
- De: Patrick Lencioni
- Narrado por: Jack Arthur
- Duración: 4 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 3,103
-
Narración:4.5 out of 5 stars 2,323
-
Historia4.5 out of 5 stars 2,325
In his latest engrossing work of business fiction, best-selling author Patrick Lencioni provides a cure for the most painful yet underestimated problem of modern business: bad meetings. And what he suggests is both simple and revolutionary.
-
4 out of 5 stars
-
Really good...but...
- De Anthony en 12-24-16
De: Patrick Lencioni
-
Built to Sell
- Creating a Business That Can Thrive Without You
- De: John Warrillow
- Narrado por: Erik Synnestvedt
- Duración: 4 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 2,513
-
Narración:4 out of 5 stars 2,135
-
Historia4.5 out of 5 stars 2,130
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency.
-
4 out of 5 stars
-
Narrator is awful!
- De RayChu en 02-17-13
De: John Warrillow
-
The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- De: Matthew Pollard
- Narrado por: Jamie Jackson
- Duración: 4 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 1,281
-
Narración:4.5 out of 5 stars 1,103
-
Historia4.5 out of 5 stars 1,101
Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
-
5 out of 5 stars
-
I Am Sold..!
- De @K_Speckmann en 01-05-18
De: Matthew Pollard
-
Sprint
- How to Solve Big Problems and Test New Ideas in Just Five Days
- De: Jake Knapp, John Zeratsky, Braden Kowitz
- Narrado por: Dan Bittner
- Duración: 6 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 1,833
-
Narración:4.5 out of 5 stars 1,517
-
Historia4.5 out of 5 stars 1,509
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
-
4 out of 5 stars
-
Great Advice, But It's All Old News
- De Michael en 08-19-16
De: Jake Knapp, y otros
-
This I Know
- Marketing Lessons from Under the Influence
- De: Terry O'Reilly
- Narrado por: Terry O'Reilly
- Duración: 9 h y 10 m
- Versión completa
-
General5 out of 5 stars 62
-
Narración:5 out of 5 stars 55
-
Historia5 out of 5 stars 55
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
-
5 out of 5 stars
-
Bring your pen and notebook. You're going to need
- De Todd L en 03-10-18
De: Terry O'Reilly
-
Let Go: How to Transform Moments of Panic into a Life of Profits and Purpose
- Expanded Edition
- De: Pat Flynn
- Narrado por: Pat Flynn
- Duración: 4 h
- Versión completa
-
General5 out of 5 stars 54
-
Narración:5 out of 5 stars 51
-
Historia5 out of 5 stars 51
In this expanded edition of Let Go, best-selling author and successful online entrepreneur Pat Flynn explores what it means to let go of the things that keep us from the journeys we yearn to forge and the achievements we aspire to attain. With eight new chapters, Flynn shares with listeners the wisdom he’s learned during the years since he was let go from his architecture job during the height of the US economic downturn.
-
5 out of 5 stars
-
A much needed message
- De Andrew Hitchcock en 05-03-20
De: Pat Flynn
-
Silos, Politics, and Turf Wars
- De: Patrick Lencioni
- Narrado por: Eric Conger
- Duración: 3 h y 34 m
- Versión completa
-
General4.5 out of 5 stars 1,122
-
Narración:4.5 out of 5 stars 823
-
Historia4.5 out of 5 stars 826
"Silos" are organizations' vertical structures—but the word has become synonymous with barriers to workplace effectiveness and connotes deep political infighting. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals. They cause stress, exasperation, and disappointment by forcing employees to fight bloody, unwinnable battles with people who should be teammates.
-
3 out of 5 stars
-
Simplistic Solutions to Complex Problems
- De Marty en 12-23-10
De: Patrick Lencioni
-
Disrupted
- My Misadventure in the Start-Up Bubble
- De: Dan Lyons
- Narrado por: Dan Lyons
- Duración: 9 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 3,383
-
Narración:4.5 out of 5 stars 3,049
-
Historia4.5 out of 5 stars 3,044
An instant New York Times best seller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes listeners inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For 25 years Dan Lyons was a magazine writer at the top of his profession - until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him.
-
4 out of 5 stars
-
Don't drink the Kool Aid
- De Margaret en 07-03-16
De: Dan Lyons
-
She Sells
- The Empathy Advantage - How to Increase Profits and Give Clients What They Really Want
- De: Megan DiPiero
- Narrado por: Megan DiPiero
- Duración: 3 h y 22 m
- Versión completa
-
General5 out of 5 stars 178
-
Narración:5 out of 5 stars 145
-
Historia5 out of 5 stars 145
There's a myth in our culture that to get ahead in sales, we have to be sharks - greedy, manipulative, and only out for number one. As business owners and creatives who lead with heart, that fear of appearing "salesy" stresses us out and holds us back. We assume that spending money is painful and feel guilty to ask our clients for more. The truth is, today's trading-up clients are not only willing to spend big, but they secretly want to. And there are more of them in your market than you think.
-
5 out of 5 stars
-
loved it
- De MKisses en 01-15-25
De: Megan DiPiero
Relacionado con este tema
-
Get a Grip
- An Entrepreneurial Fable - Your Journey to Get Real, Get Simple, and Get Results
- De: Mike Paton, Gino Wickman
- Narrado por: T. David Rutherford
- Duración: 8 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 1,252
-
Narración:4.5 out of 5 stars 1,056
-
Historia4.5 out of 5 stars 1,056
Eileen Sharp and Vic Hightower were frustrated. After years of profitable, predictable growth, Swan Services was in a rut. Meetings were called and discussions held, but few decisions were made and even less got done. People were pointing fingers and assigning blame, but nothing happened to solve Swan’s mounting problems. It felt as though they were working harder than ever but with less impact. The company Eileen and Vic had founded and built for 10 years was a different place. It just wasn’t fun anymore.
-
5 out of 5 stars
-
Very Good Companion Book to "Traction"
- De Mike en 07-26-17
De: Mike Paton, y otros
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 54
-
Narración:4.5 out of 5 stars 46
-
Historia4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
-
Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- De: Porter Erisman
- Narrado por: George Newbern
- Duración: 6 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 496
-
Narración:4.5 out of 5 stars 433
-
Historia4.5 out of 5 stars 434
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
-
3 out of 5 stars
-
Not bad
- De Daniel en 09-12-15
De: Porter Erisman
-
Boss Life
- Surviving My Own Small Business
- De: Paul Downs
- Narrado por: Jonathan Hogan
- Duración: 12 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 243
-
Narración:4.5 out of 5 stars 216
-
Historia4.5 out of 5 stars 216
In 1986, fresh out of college, Paul Downs opened his first and last business: a small company that built custom furniture. With no idea how to run a business or how to build custom furniture, Downs spent a year teaching himself the business, and in 1987 he hired his first employee. That was when things got complicated.
-
3 out of 5 stars
-
Just a story
- De Marsha en 12-31-15
De: Paul Downs
-
All In
- How Great Leaders Build Unstoppable Teams
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 81
-
Narración:4.5 out of 5 stars 75
-
Historia4.5 out of 5 stars 75
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
5 out of 5 stars
-
Mike Always Delivers
- De Carlos en 04-03-24
De: Mike Michalowicz
-
The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- De: Chris Lytle
- Narrado por: Gregory Linington
- Duración: 5 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 272
-
Narración:4.5 out of 5 stars 224
-
Historia4.5 out of 5 stars 222
Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
-
5 out of 5 stars
-
First Day Confidence
- De Leela Vox en 01-12-19
De: Chris Lytle
-
Get a Grip
- An Entrepreneurial Fable - Your Journey to Get Real, Get Simple, and Get Results
- De: Mike Paton, Gino Wickman
- Narrado por: T. David Rutherford
- Duración: 8 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 1,252
-
Narración:4.5 out of 5 stars 1,056
-
Historia4.5 out of 5 stars 1,056
Eileen Sharp and Vic Hightower were frustrated. After years of profitable, predictable growth, Swan Services was in a rut. Meetings were called and discussions held, but few decisions were made and even less got done. People were pointing fingers and assigning blame, but nothing happened to solve Swan’s mounting problems. It felt as though they were working harder than ever but with less impact. The company Eileen and Vic had founded and built for 10 years was a different place. It just wasn’t fun anymore.
-
5 out of 5 stars
-
Very Good Companion Book to "Traction"
- De Mike en 07-26-17
De: Mike Paton, y otros
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 54
-
Narración:4.5 out of 5 stars 46
-
Historia4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
-
Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- De: Porter Erisman
- Narrado por: George Newbern
- Duración: 6 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 496
-
Narración:4.5 out of 5 stars 433
-
Historia4.5 out of 5 stars 434
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
-
3 out of 5 stars
-
Not bad
- De Daniel en 09-12-15
De: Porter Erisman
-
Boss Life
- Surviving My Own Small Business
- De: Paul Downs
- Narrado por: Jonathan Hogan
- Duración: 12 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 243
-
Narración:4.5 out of 5 stars 216
-
Historia4.5 out of 5 stars 216
In 1986, fresh out of college, Paul Downs opened his first and last business: a small company that built custom furniture. With no idea how to run a business or how to build custom furniture, Downs spent a year teaching himself the business, and in 1987 he hired his first employee. That was when things got complicated.
-
3 out of 5 stars
-
Just a story
- De Marsha en 12-31-15
De: Paul Downs
-
All In
- How Great Leaders Build Unstoppable Teams
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 39 m
- Versión completa
-
General4.5 out of 5 stars 81
-
Narración:4.5 out of 5 stars 75
-
Historia4.5 out of 5 stars 75
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
5 out of 5 stars
-
Mike Always Delivers
- De Carlos en 04-03-24
De: Mike Michalowicz
-
The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- De: Chris Lytle
- Narrado por: Gregory Linington
- Duración: 5 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 272
-
Narración:4.5 out of 5 stars 224
-
Historia4.5 out of 5 stars 222
Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
-
5 out of 5 stars
-
First Day Confidence
- De Leela Vox en 01-12-19
De: Chris Lytle
-
High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- De: Mark Rampolla
- Narrado por: Mark Rampolla
- Duración: 6 h y 51 m
- Versión completa
-
General5 out of 5 stars 93
-
Narración:5 out of 5 stars 77
-
Historia5 out of 5 stars 77
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
-
1 out of 5 stars
-
10 Chapter Infomercial
- De KIM WILLIAMSON en 02-16-20
De: Mark Rampolla
-
Great on the Job
- What to Say, How to Say It. The Secrets of Getting Ahead.
- De: Jodi Glickman
- Narrado por: Tanya Eby
- Duración: 5 h y 36 m
- Versión completa
-
General4 out of 5 stars 67
-
Narración:4 out of 5 stars 56
-
Historia4 out of 5 stars 54
Do you always get the assignments you want? Do you know how to ask for help without sounding dumb? How to answer a question you don’t know the answer to? All the while sounding smart, capable, and competent? If the answer is no, you’re not alone. Jodi Glickman founded the communication consulting firm Great on the Job to help rising stars of the business world with the same issues. Now, for the first time, the training program that Jodi uses with her top-tier clients is available in book form. Great on the Job teaches people how to talk to one another at work, every day, in every situation....
-
5 out of 5 stars
-
Never thought about learning this…
- De Amazon Customer en 10-21-23
De: Jodi Glickman
-
Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- De: Stephanie Palmer
- Narrado por: Judith Brackley
- Duración: 6 h y 40 m
- Versión completa
-
General4 out of 5 stars 94
-
Narración:4 out of 5 stars 73
-
Historia4 out of 5 stars 73
Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
-
2 out of 5 stars
-
Much Too General to Be Useful
- De Coldmountain en 05-22-15
De: Stephanie Palmer
-
O Great One!
- A Little Story About the Awesome Power of Recognition
- De: David Novak, Christa Bourg - contributor
- Narrado por: James Foster
- Duración: 4 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 214
-
Narración:4.5 out of 5 stars 190
-
Historia4.5 out of 5 stars 191
Based on real experiences that David Novak had as the Chairman and CEO of Yum! Brands, this parable will empower listeners to recognize the contributions of those around them in order to drive bigger and better results. It's not hard, it's not expensive, and you don't need an MBA or even a position of authority to do it. It's a deceptively simple principle that can have a huge impact on both your life and your business.
-
5 out of 5 stars
-
Awesome story with great principles
- De Anonymous User en 10-16-18
De: David Novak, y otros
-
The 25 Sales Skills
- They Don't Teach at Business School
- De: Stephan Schiffman
- Narrado por: Stephan Schiffman
- Duración: 1 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 57
-
Narración:4 out of 5 stars 51
-
Historia4 out of 5 stars 49
Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.
-
5 out of 5 stars
-
Great Sales book!!!
- De NN en 02-27-17
-
Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
-
General4 out of 5 stars 94
-
Narración:4 out of 5 stars 82
-
Historia4.5 out of 5 stars 81
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
-
3 out of 5 stars
-
GOOD Book. However...
- De ala en 08-03-14
De: David Newman
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 48
-
Narración:4.5 out of 5 stars 41
-
Historia4.5 out of 5 stars 41
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
1 out of 5 stars
-
Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
-
The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- De: Carrie Wilkerson
- Narrado por: Carrie Wilkerson
- Duración: 6 h y 26 m
- Versión completa
-
General4 out of 5 stars 192
-
Narración:4.5 out of 5 stars 161
-
Historia4.5 out of 5 stars 164
Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
-
1 out of 5 stars
-
Where is the substance?
- De David en 06-21-12
De: Carrie Wilkerson
-
The Intelligent Entrepreneur
- De: Bill Murphy Jr.
- Narrado por: Fred Berman, L. J. Ganser
- Duración: 12 h y 35 m
- Versión completa
-
General4 out of 5 stars 1,100
-
Narración:4 out of 5 stars 765
-
Historia4 out of 5 stars 764
In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders did it.
-
1 out of 5 stars
-
Terrible waste $ and a lot of time
- De David en 01-23-11
De: Bill Murphy Jr.
-
Joy, Inc.
- How We Built a Workplace People Love
- De: Richard Sheridan
- Narrado por: Tim Andres Pabon
- Duración: 7 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 308
-
Narración:4.5 out of 5 stars 275
-
Historia4.5 out of 5 stars 269
Joy, Inc. offers an inside look at how Sheridan and Menlo created a joyful culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results. Sheridan also shows how to run smarter meetings and build cultural training into your hiring process. Joy, Inc. offers an inspirational blueprint for listeners in any field who want a committed, energizing atmosphere at work - leading to sustainable business results.
-
5 out of 5 stars
-
Hey Menlo.
- De Stacey Colón en 03-25-16
De: Richard Sheridan
-
Bait and Switch
- The (Futile) Pursuit of the American Dream
- De: Barbara Ehrenreich
- Narrado por: Anne Twomey
- Duración: 6 h y 50 m
- Versión completa
-
General3.5 out of 5 stars 211
-
Narración:4 out of 5 stars 59
-
Historia4 out of 5 stars 59
The best-selling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor. Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the world of the white-collar unemployed.
-
1 out of 5 stars
-
A terrible book - princess Barbara goes undercover
- De Peter en 11-07-05
-
The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- De: John R. DiJulius III
- Narrado por: Joel Richards
- Duración: 4 h y 54 m
- Versión completa
-
General5 out of 5 stars 32
-
Narración:5 out of 5 stars 28
-
Historia5 out of 5 stars 28
In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
-
5 out of 5 stars
-
Phenomenal practical guidance to taking care of our customers!
- De Nathan Unruh en 07-09-24