
Technically Wrong
Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
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Narrado por:
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Andrea Emmes
Acerca de esta escucha
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
Technically Wrong takes an unflinching look at the values, processes, and assumptions that lead to these problems and more. Wachter-Boettcher demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use - and demand more from the companies behind them.
©2017 Wachter-Boettcher Consulting (P)2017 HighBridge, a division of Recorded BooksLos oyentes también disfrutaron...
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Historia
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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Friend of a Friend...
- Understanding the Hidden Networks That Can Transform Your Life and Your Career
- De: David Burkus
- Narrado por: P. J. Ochlan
- Duración: 7 h y 53 m
- Versión completa
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What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
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The reality of human networks - How to Navigate, Create & Use them!
- De T.Om en 11-07-18
De: David Burkus
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Program or Be Programmed
- Ten Commands for a Digital Age
- De: Douglas Rushkoff
- Narrado por: Douglas Rushkoff
- Duración: 3 h y 28 m
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In 10 chapters, composed of 10 "commands", Rushkoff provides cyber enthusiasts and technophobes alike with the guidelines to navigate the digital new universe. In this spirited, accessible poetics of new media, Rushkoff picks up where Marshall McLuhan left off, helping listeners to recognize programming as the new literacy of the digital age - and as a template through which to see beyond social conventions and power structures that have vexed us for centuries.
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Good book, but with some crazy ranting
- De Bjarne en 02-05-15
De: Douglas Rushkoff
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- De: Micah Solomon
- Narrado por: Micah Solomon, Sean Pratt
- Duración: 6 h y 7 m
- Versión completa
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In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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This is the book that cracks the code!
- De Nick Morgan en 04-30-13
De: Micah Solomon
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Women in Tech
- Take Your Career to the Next Level with Practical Advice and Inspiring Stories
- De: Tarah Wheeler
- Narrado por: Tarah Wheeler
- Duración: 7 h y 1 m
- Versión completa
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Geared toward women who are considering getting into tech, or those already in a tech job who want to take their career to the next level, this book combines practical career advice and inspiring personal stories from successful female tech professionals Brianna Wu, Angie Chang, Keren Elazari, Katie Cunningham, Miah Johnson, Kristin Toth Smith, and Kamilah Taylor. Written by a female startup CEO and featuring a host of other successful contributors.
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Fantastic, motivating and superb advice!
- De EuropeanCaliGRL en 12-29-17
De: Tarah Wheeler
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Too Big To Know
- Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room
- De: David Weinberger
- Narrado por: Peter Johnson
- Duración: 8 h y 2 m
- Versión completa
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We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything.Yet this is the greatest time in history to be a knowledge seeker - if you know how.
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Good to know ...
- De John B. Fisher en 01-24-12
De: David Weinberger
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What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
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Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- De: Ori Brafman, Rod Beckstrom
- Narrado por: Sean Pratt
- Duración: 5 h y 32 m
- Versión completa
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If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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Centralized and decentralized models
- De Chan Meng en 12-07-07
De: Ori Brafman, y otros
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Lo que los oyentes dicen sobre Technically Wrong
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Meagan
- 10-31-17
Interesting content, but the narrator is awful
There is something robotic and boring about the narrator's voice. It just wasn't the appropriate narrator for this content. The content is interesting. Have you considered the audiences being left out of your technology?
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- Amazon Customer
- 03-16-22
Thought Provoking Read
Read this book on recommendation from a mentor of mine. I work in tech and see a lot of these things day in and day out. It was very thought-provoking and brought light to many of the pressing issues in today’s tech world. Highly suggest reading.
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- Casey
- 10-29-17
Pretty good but not complete
In Technically Wrong, Sara Wachter-Boettcher does a good job of explaining how the tech industry disenfranchises women, non-whites and the LGBTQ communities. There is a lot of valuable information that is conveyed in a way that is easy to digest. So why then do I only rate the story as a 3?
There are two big issues, one considerably bigger than the other that I feel keep this from being as good a work as it could or should be.
The biggest issue that holds the book back is this. Where is the discussion about how technology disenfranchises the disabled? As someone who lives with a disability this omission was as readily apparent as it was disappointing. This oversight is perplexing. I would certainly argue that exposing how tech disenfranchises women, blacks and the LGBTQ community is important. But why then be silent when it comes to the disabled? I hope and genuinely believe that this omission was not intentional but that makes it even more troubling in its own way.
The lesser issue is that she constantly reminds readers that the technology industry is run by white men. This is worth pointing out when making her initial argument and should be reinforced to establish in the mind of the reader. But her constant reminders, their placement and what they imply makes it feel as though she uses the term 'white men' in the most derisive sense.
The problem is that those white men are exactly the people that she needs to persuade. As someone with a background in constructing arguments meant to persuade an audience of their truthfulness, I know this is a bad strategy. By using the term white men in a derisive manner it gives those same white men cause to tune out the rest of argument regardless of how valid it may be.
She may not have even meant for the term white men to come off as so contemptuous but that determination is ultimately going to be made by the individual reader. The fact is that an audience that feels like it has been insulted, even indirectly or unintentionally is hard to win over.
The narration is consistently enjoyable throughout. I was able to finish the audiobook in one sitting and was always kept engaged by the performance of Andrea Emmes. Her voice is pleasant and energetic and she reads at a steady pace.
My criticisms above may seem harsh and some might not even think them valid, you can't convince everyone of anything but despite them I did enjoy this book. I have even recommended it to others and it is likely a book I will revisit in the future. I will even go so far as to say that I would read another book by Wachter-Boettcher in the future.
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esto le resultó útil a 5 personas
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- Amy Tucker
- 07-21-18
Good book. What’s with the plural possessives?
Not sure why the narrator can’t pronounce plural possessives correctly. Otherwise, it was a good book, thought-provoking.
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- Carolyn
- 11-23-17
Fascinating: For Everyone Who Uses Online Services
Just about everyone uses social media and online services. Technically Wrong looks at how the biases of the people who make websites and social media affect us, in this brilliant exposé and story-filled analysis.
The author offers solid accounts of how people in the world of startups and technology influence us, give us a skewed view of the world, affect the news we receive, and cut out millions of people who aren't the same as those making the web.
If you use the web, you'll want to know the ways in which you are manipulated, judged, and even hurt by choices made in places like Silicon Valley. You'll see the web in an entirely new way and, while often dismaying, the book is a very entertaining experience that flies by.
If you help make the web, you'll find many stories here that you've never heard before, along with just a few that you have. This is a book not to be missed. I'd call it essential reading for everyone involved in design and decision-making for social media and websites for every industry. It will make you much better at what you do.
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- David Larson
- 11-16-17
Great Book!
This book addressed so many nuances of racism and sexism in tech design. I am blown away! I had no idea how big a deal this stuff is. We need more women and people of color in tech. Otherwise the future looks bleak indeed.
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esto le resultó útil a 3 personas
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- Mary S.
- 09-08-22
A must-read for everyone, especially those in tech
I’m transitioning in to UX writing/content design. This book is necessary for anyone working in tech, so that we can make sure our darling ideas don’t turn into monsters. Every person should learn about the lessons of this book to help shape both their own lives/experiences, and the evolution of tech and its relationship with humans.
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- Rachel WSS
- 01-21-18
good book, weird narrator
The narrator sounds like she's trying to read an adventure novel, not a non-fiction text about the tech industry. I found it distracting. But overall this book is very informative and I will be using some of the items mentioned to build programming lessons for my students that help them become more aware of the issues highlighted in the book.
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esto le resultó útil a 2 personas
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- Robbie Holmes
- 10-18-17
A really important subject, super compelling book!
Sara has captured the core of an issue that has been rolling through tech forever!
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- Bernie C.
- 04-29-24
Has some good points but it is laced with vitriol for the people the book is trying to speak to
I wish the author toned down how aggressive they were, at times it felt like their loathing for white and asian males was so great that I felt attacked. If you replaced the marginalized groups this story is trying to represent with those same words people would be calling for the authors head. The worst part is the message is meant for those people, so why the author thinks calling them out is the best way to go about it I am not sure.
That said it made some good points, made some others I have to think on, and others I disagree with entirely.
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