Tatuajes, No Marcas (Spanish Edition)
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Tatuajes, No Marcas (Spanish Edition)
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Narrado por:
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Javier Gomez
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De:
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Clint White
Acerca de esta escucha
“…ilumina uno de los aspectos más incomprendidos del lanzamiento de una empresa y debería permitir a innumerables emprendedores dormir mejor por la noche”. — Scott Stedman, emprendedor en serie y autor de Mouse, una novela. (Grupo de libros Greenleaf)
Ya sea que sea un emprendedor en ciernes, una pequeña empresa establecida, una persona influyente en las redes sociales, un especialista en marketing de una gran corporación (o algo intermedio), la idea de ser una "marca" se considera esencial para el desarrollo de una estrategia de marketing sólida.
Pero ¿y si no lo es?
En Tatuajes, no marcas: una guía para emprendedores sobre marketing inteligente y creación de negocios, el innovador de medios Clint White le da la vuelta a la marca. Muestra cómo su enfoque flexible de "tatuaje" para la participación del consumidor es una mejor opción para la mayoría de las empresas y organizaciones.
A diferencia de las marcas impulsadas por el mercado, los tatuajes están impulsados por una misión. Son personales, identificables y lo suficientemente ágiles como para evolucionar con las necesidades de los consumidores, y no arruinan el banco. Hacen que los consumidores hablen con entusiasmo dentro y fuera de línea sobre cómo su producto o servicio marca una diferencia en sus vidas.
Basándose en la investigación, la psicología y décadas de experiencia, Tatuajes, no marcas ofrece un enfoque innovador de marketing. Incluye pasos sencillos para prepararse para el éxito e identificar el enfoque de marketing que mejor funcionará para usted y su producto oservicio.
Después de todo, eres un tatuaje, no una marca. ¡Y eso es algo muy bueno!
Please note: This audiobook is in Spanish.
©2024 Clint White (P)2024 Clint WhiteRelacionado con este tema
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