
Sustainable Growth and Profits
Managing Your Innovation Strategy, Organization, and Initiatives
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"In our degree programme, we aim to give leaders the tools and know-how to innovate and transform their companies & industries. This book is an excellent resource to understand the external influences and internal abilities to do so." - Melissa Rancourt, Academic Director of Global Executive Master Degree on Strategic Design & Management at Parsons School of Design.
"This book discusses the critical role that people and organization have in making innovation happen. The text is nicely organized, and it aligns well the emerging ISO/CD 50501 standard/guidance for innovation management." - John Saiz, Principal Industrial Fellow at the Univ. of Cambridge and former CTO of NASA JSC.