Strategic Storytelling
Why Some Stories Drive Your Success at Work but Others Don’t
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Strategic Storytelling
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Narrado por:
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Lucy Paterson
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De:
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Anjali Sharma
Acerca de esta escucha
How to use storytelling to motivate people in your organisation, drive results and advance your career
In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick.
Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise.
A story that works on the stage doesn't work in the boardroom
A story that works in the boardroom doesn't work in a team meeting
A story that works in a team meeting doesn't work in a one-to-one conversation
A story that works in one-to-one conversation doesn't work in sales...
Anjali Sharma introduces leaders and ambitious influencers to the Who, Why and How of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way.
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Lo que los oyentes dicen sobre Strategic Storytelling
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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- Artem Mushin-Makedonskiy
- 01-23-25
Great book for a narrow audience
I’ve been practising storytelling in organisations since 2019 and I have read more than 50 books on the subject. This book is among the top five. I have listened to if you measure how the author tailors the content to the audience. Anjali is writing for corporate world and if you are from the corporate world, this is reading a book for you. Nothing extra, just the information you need to make your stories better in the boardroom. I especially love the part about creating narratives for change — Anjali is a real expert in applying storytelling to change initiatives and learning her methodology step-by-step was full of insights even after six years in the field. And the pledges at the end of each chapter make the book so easy to read! Great work!
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