Spellbound
Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success
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Spellbound
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Narrado por:
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Mike Chamberlain
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De:
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David Kwong
Acerca de esta escucha
A professional magician and illusionist - the head magic consultant for the hit film Now You See Me - reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.
David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders - like Steve Jobs, Warren Buffett, and Ted Turner - are masters of control and command who understand how to sway opinions and achieve goals.
In his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:
- Mind the gap - recognize and employ the perceptual space between your audience's ability to see and their impulse to believe
- Load up - prepare to amaze your audience
- Write the script - discover the importance of shaping the narrative that surrounds your illusion
- Control the frame - explore the real-life value of a magician's best friend: misdirection
- Design free choice - command your audience by giving them agency
- Employ the familiar - take secret advantage of habits, patterns, and audience expectations
- Conjure an out - develop backup plans that will keep you one, two, three, or more steps ahead of the competition
With Spellbound you'll discover a different way to sell your idea, product, or skills and make your best shot better than everyone else's.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2017 David Kwong (P)2017 HarperCollins PublishersLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre Spellbound
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Tayeee
- 06-12-24
Awesome
Wong's engaging writing style and his ability to weave in fascinating stories from his career make the book both entertaining and educational. The insights provided are practical and can be easily applied to improve personal and professional interactions. The blend of magic with real-world applications offers a unique perspective on achieving success and captivating audiences.
Overall, "Spellbound" is a compelling read that provides valuable lessons on how to use the principles of illusion to enhance communication, leadership, and creativity.
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