
Sell like a Spy
The Art of Persuasion from the World of Espionage
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Narrado por:
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Jeremy Hurewitz
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De:
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Jeremy Hurewitz
Acerca de esta escucha
Tapping into the history of intelligence-gathering and his work with former agents of the CIA, FBI, and other federal departments, Jeremy Hurewitz offers field-tested spycraft strategies and government-agency tactics anyone can use to build relationships, persuade, and sell anything.
Hurewitz has built his career around CIA case officers, FBI agents, and government officials-people like Steve Romano, former Chief Negotiator of the FBI; Mark Sullivan, former Director of the Secret Service; General Stanley McChrystal (Ret.), former Commander of the Joint Special Operations Command; and John Cipher, former member of the CIA's Senior Intelligence Service. Drawing on in-depth interviews about their skillsets, spy-world anecdotes, and science-backed principles of behavioral intelligence, Hurewitz has created a handbook of techniques that will strengthen your ability to connect, entice, and make deals-in business and everyday life.
Though a spy's targets may be odious-terrorists, criminals, corrupt diplomats, and more-the agent's focus is on cultivating relationships and understanding motivations to gather information, free hostages, or procure money. Elicitation, Radical Empathy, and RPM (Rationalize, Project Blame, and Minimize Fault) are just a few methods in this persuasion playbook from the real world of international espionage.
©2024 Jeremy Hurewitz (P)2024 Ascent AudioRelacionado con este tema
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- De Rosemary O'Connell en 06-27-24
De: Steve Dennis
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The Power of Instinct
- The New Rules of Persuasion in Business and Life
- De: Leslie Zane
- Narrado por: Kelli Tager
- Duración: 8 h y 47 m
- Versión completa
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General
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Narración:
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Historia
People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.
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Extremely insightful
- De Amazon Customer en 02-25-25
De: Leslie Zane