Secrets of the Moneylab
How Behavioral Economics Can Improve Your Business
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Don Hagen
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Taking behavioral economics from the cocktail party to the boardroom, with dramatic results. Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different - and weird - real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual. After all, what do a few laboratory experiments have to do with making a buck? As economist Kay-Yut Chen has shown, quite a bit.
Chen started behavioral economics research at Hewlett-Packard, founding the first such "moneylab" at any company, let alone one in the Fortune 500. His groundbreaking research into human behavior has led to tangible results for HP. In fact, he has saved the company millions of dollars by showing how changing the right conditions can make people behave very differently. Secrets of the Moneylab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to:
- Use incentives to influence employees, suppliers, and buyers
- Determine whom to trust, and how much
- Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical-but are utterly predictable
- Overcome the human tendency to game the system
- Profit from motives beyond money
Chen and science writer Marina Krakovsky reveal in plain English how to translate the counterintuitive findings of behavioral economics into concrete action steps for businesses of any size. Secrets of the Moneylab shows how tackling your real-world problems like a scientist can open up entirely new realms of possibility and profit.
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Completely misleading title
- De Motorjaw en 01-28-15
De: Barry J. Nalebuff, y otros
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Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- De: G. Richard Shell
- Narrado por: Sean Pratt
- Duración: 11 h y 10 m
- Versión completa
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General4.5 out of 5 stars 322
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Narración:4.5 out of 5 stars 271
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Historia4.5 out of 5 stars 266
As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
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5 out of 5 stars
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Loaded with practical strategies, real scenarios
- De Tiasdolls en 10-10-17
De: G. Richard Shell
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Charlie Munger
- The Complete Investor
- De: Tren Griffin
- Narrado por: Fred Stella
- Duración: 6 h y 21 m
- Versión completa
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General4.5 out of 5 stars 1,708
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Narración:4.5 out of 5 stars 1,396
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Historia4.5 out of 5 stars 1,396
Charlie Munger, Berkshire Hathaway's visionary vice chairman and Warren Buffett's indispensable financial partner, has outperformed market indexes again and again, and he believes any investor can do the same. His notion of "elementary, worldly wisdom" - a set of interdisciplinary mental models involving economics, business, psychology, ethics, and management - allows him to keep his emotions out of his investments and avoid the common pitfalls of bad judgment.
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4 out of 5 stars
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Good, but... one major annoyance
- De Joseph R. Compton en 02-26-16
De: Tren Griffin
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Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- De: Norm Brodsky, Bo Burlingham
- Narrado por: Sean Pratt
- Duración: 10 h y 8 m
- Versión completa
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General4.5 out of 5 stars 1,741
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Narración:4.5 out of 5 stars 1,532
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Historia4.5 out of 5 stars 1,533
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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5 out of 5 stars
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This great audio was originally called The Knack!
- De morton en 12-16-11
De: Norm Brodsky, y otros
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The Undercover Economist
- De: Tim Harford
- Narrado por: Robert Ian Mackenzie
- Duración: 10 h y 6 m
- Versión completa
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General4 out of 5 stars 546
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Narración:4 out of 5 stars 330
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Historia4 out of 5 stars 328
Author of the extremely popular "Dear Economist" column in Financial Times, Tim Harford reveals the economics behind everyday phenomena in this highly entertaining and informative book. Can a book about economics be fun to read? It can when Harford takes the reins, using his trademark wit to explain why it costs an arm and a leg to buy a cappuccino and why it's nearly impossible to purchase a decent used car.
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4 out of 5 stars
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Everyone needs to know this.
- De Alexander Fogel en 04-24-06
De: Tim Harford
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 7 h y 22 m
- Versión completa
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General4.5 out of 5 stars 12,587
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Narración:4.5 out of 5 stars 8,865
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Historia4.5 out of 5 stars 8,836
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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3 out of 5 stars
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Good lessons, mediocre science?
- De William Stanger en 02-24-09
De: Dan Ariely
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SPIN Selling
- De: Neil Rackham
- Narrado por: Eli Woods
- Duración: 6 h y 12 m
- Versión completa
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General4.5 out of 5 stars 245
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Narración:4.5 out of 5 stars 205
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Historia4.5 out of 5 stars 204
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
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5 out of 5 stars
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Sales and Science
- De Joe A Snyder III en 10-27-21
De: Neil Rackham
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The Halo Effect
- ...and the 8 Other Business Delusions That Deceive Managers
- De: Phil Rosenzweig
- Narrado por: Jim Manchester
- Duración: 6 h y 57 m
- Versión completa
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General4 out of 5 stars 277
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Narración:4.5 out of 5 stars 211
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Historia4 out of 5 stars 216
Much of our business thinking is shaped by delusions that distort our understanding of the real reasons for a company's performance. The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude the opposite. In fact, little may have changed.
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5 out of 5 stars
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slow start
- De michael en 01-03-10
De: Phil Rosenzweig
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- De: Leonard C. Green, Paul B. Brown
- Narrado por: Leonard C. Green, Tim Andres Pabon
- Duración: 5 h y 16 m
- Versión completa
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General4.5 out of 5 stars 29
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Narración:4.5 out of 5 stars 24
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Historia4.5 out of 5 stars 25
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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3 out of 5 stars
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Need a narrator who is not phlegmy
- De Leo en 01-19-18
De: Leonard C. Green, y otros
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Average is Over
- Powering America Beyond the Age of the Great Stagnation
- De: Tyler Cowen
- Narrado por: Andrew Garman
- Duración: 8 h y 42 m
- Versión completa
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General4 out of 5 stars 382
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Narración:4 out of 5 stars 311
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Historia4 out of 5 stars 308
The widening gap between rich and poor means dealing with one big, uncomfortable truth: If you're not at the top, you're at the bottom. The global labor market is changing radically thanks to growth at the high end and the low. About three quarters of the jobs created in the United States since the great recession pay only a bit more than minimum wage. Still, the United States has more millionaires and billionaires than any country ever, and we continue to mint them.
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1 out of 5 stars
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Disappointing analysis of future
- De JKBart en 12-10-13
De: Tyler Cowen
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Super Crunchers
- Why Thinking-by-Numbers Is the New Way to Be Smart
- De: Ian Ayres
- Narrado por: Michael Kramer
- Duración: 7 h y 34 m
- Versión completa
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General4 out of 5 stars 848
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Narración:4.5 out of 5 stars 273
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Historia4 out of 5 stars 274
Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new audiobook, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.
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5 out of 5 stars
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Great book on
- De Jon en 01-31-08
De: Ian Ayres
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The Star Principle
- How It Can Make You Rich
- De: Richard Koch
- Narrado por: Richard Aspel
- Duración: 7 h y 9 m
- Versión completa
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General4.5 out of 5 stars 135
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Narración:4.5 out of 5 stars 103
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Historia4.5 out of 5 stars 106
Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.This is a vital book for any budding entrepreneur or investor (of grand or modest means).
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5 out of 5 stars
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Makes perfect sense
- De Lorcan McNeela en 10-28-14
De: Richard Koch
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
- Versión completa
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General4.5 out of 5 stars 1,202
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Narración:4.5 out of 5 stars 1,009
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Historia4.5 out of 5 stars 1,004
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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5 out of 5 stars
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Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
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Finish Big
- How Great Entrepreneurs Exit Their Companies on Top
- De: Bo Burlingham
- Narrado por: Sean Pratt
- Duración: 10 h y 17 m
- Versión completa
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General4.5 out of 5 stars 158
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Narración:4.5 out of 5 stars 130
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Historia4.5 out of 5 stars 128
When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wrote Small Giants, it became an instant classic for its original take on a common business problem - how to handle the pressure to grow. Now Burlingham is back to tackle an even more common problem - how to exit your company well. Sooner or later, all entrepreneurs leave their businesses and all businesses get sold, given away, or liquidated.
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5 out of 5 stars
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Begin with the end in mind
- De D. Hartzell en 02-05-15
De: Bo Burlingham
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Success and Luck
- Good Fortune and the Myth of Meritocracy
- De: Robert H. Frank
- Narrado por: Robert H. Frank
- Duración: 5 h y 19 m
- Versión completa
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General4 out of 5 stars 218
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Narración:4 out of 5 stars 181
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Historia4 out of 5 stars 182
How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine.
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3 out of 5 stars
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Not what is advertised
- De Andre en 04-18-17
De: Robert H. Frank
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The Art of Value Investing
- Essential Strategies for Market-Beating Returns
- De: John Heins, Whitney Tilson
- Narrado por: Walter Dixon
- Duración: 9 h y 5 m
- Versión completa
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General4 out of 5 stars 78
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Narración:4 out of 5 stars 63
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Historia4 out of 5 stars 63
Whether you're a complete beginner in need of an A-to-Z value investing primer, an experienced investor looking to expand and fine-tune your repertoire of value investing skills, or an individual or institutional investor looking to identify the best money managers, this audiobook is for you. Authors John Heins and Whitney Tilson have brought together the collective wisdom of today's most successful value investors and distilled it into a series of actionable lessons you can put into practice right away.
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2 out of 5 stars
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Collection of quotations with no narrative
- De busyfamilymom en 02-05-15
De: John Heins, y otros
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To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
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General4.5 out of 5 stars 4,240
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Narración:4.5 out of 5 stars 3,552
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Historia4.5 out of 5 stars 3,530
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
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Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
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Superminds
- The Surprising Power of People and Computers Thinking Together
- De: Thomas W. Malone
- Narrado por: Mel Foster
- Duración: 11 h y 11 m
- Versión completa
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General4 out of 5 stars 101
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Narración:4 out of 5 stars 91
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Historia4 out of 5 stars 91
Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.
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2 out of 5 stars
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"Why did a Kenyan immigrant win the 2008 election"
- De RealTruth en 07-11-18
De: Thomas W. Malone