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Savoir se vendre [Know How to Sell]
Le plus grand vendeur du monde [The Biggest Seller in the World]
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Savoir se vendre [Know How to Sell]
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Narrado por:
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Jean Leclerc
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De:
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Joe Girard
Acerca de esta escucha
Pour Joe Girard, votre meilleur produit de vente, c’est vous-même. Par conséquent, toute vente à conclure commence par l’autopromotion du vendeur. Et l’on peut faire confiance à Joe Girard, reconnu par le Livre des records Guinness comme le meilleur vendeur de voitures neuves au monde.
Encore faut-il bien comprendre ce que Girard entend par l’autopromotion. Selon lui, avant d’être capable de vous promouvoir avec succès auprès des autres, vous devez absolument être convaincu à 100 pourcent de votre propre talent. Vous devrez de plus élargir votre vision des gens, des lieux et des événements, être à l’écoute et réfléchir, et privilégier la vérité envers vous-même et envers les autres. Des fondements nécessaires, car chaque fois que les choses se corsent ou que la route est un peu incertaine, les principes de base sont ce sur quoi vous rabattre. Il vous faudra alors le courage de vaincre la peur en acceptant les exigences et les embûches du parcours.
Bref, Joe Girard nous propose une approche pragmatique qui sort des clichés répandus sur la vente et les vendeurs, basée sur un programme de vie exigeant, mais combien enthousiasmant et gratifiant, valable dans toutes nos entreprises.
Please note: This audiobook is in French.
©2003 Hachette Book Group (P)2022 Éditions Alexandre StankéRelacionado con este tema
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