Sales Engagement
How the World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
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Sales Engagement
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Narrado por:
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Walter Dixon
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Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.
This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.
- Find common factors holding your sales back-and reverse them through channel optimization.
- Humanize sales with personas and relevant information at every turn.
- Understand why A/B testing is so incredibly critical to success, and how to do it right.
- Take your sales process to the next level with a rock solid, modern sales engagement strategy.
This book is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible.
©2019 John Wiley & Sons, Inc. (P)2019 Gildan MediaLos oyentes también disfrutaron...
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Sales teams can shorten the sales cycle by as much as 68 percent when they learn to equip their champion - the people promoting their solution inside the target account - using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.
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The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
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Lo que los oyentes dicen sobre Sales Engagement
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Hayk
- 03-14-21
Love this book
Just finished and wish it was the first sales book I read, wonderful stuff and hope the authors keep it up!
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- zoldom
- 10-29-20
Not worth it
Use this as a sleeping aid. The narration is as dry and boring as what I imagine watching paint dry would be. I couldn’t make it through this book. Could have been published as a 30 minute read. Too much fluff and filler.
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