
Re-Establishing Relevance
A Leadership Fable About Business Transformation
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Narrado por:
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Chris Abernathy
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This book was previously released under the title Digital Marketing Journey.
This book is for anyone interested in marketing, business, and leadership. Whether you're a beginning business school student or an experienced executive, it provides practical advice for creating your marketing strategy and growing your business in an ever-changing environment.
In this leadership fable, the authors outline six easy steps to build a powerful presence for your brand. It's written in story format, so it's easy to follow and keeps you engaged throughout the book. The authors also provide a summary of the key lessons and helpful templates that you can use to re-engineer relevance for your organization.
©2017 Richard Blazevich (P)2017 Richard BlazevichFables can be the closest to the truth
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“Get a Grip” is a much better choice for a business fictions book with very practical applications.
Very predictable and poorly written.
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