Propaganda by Edward Bernays
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Propaganda by Edward Bernays
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Narrado por:
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Dalan Decker
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De:
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Edward Bernays
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The classic book that shaped the field of public relations and modern media. In his seminal work, Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion. First published in 1928, this original edition remains a critical text for understanding the foundations and ethical implications of propaganda.
Bernays, drawing from the psychoanalytic insights of his uncle Sigmund Freud, unveils the powerful tools and strategies employed by governments, corporations, and influential individuals to shape societal beliefs and behaviors. "Propaganda" delves into the psychology of the masses, exploring how public opinion can be swayed through the strategic use of media, symbols, and narratives.
This book is not just historical insight into 20th-century communication tactics; it is an unveiling for the listener. Bernays’ theories find new relevance, offering a crucial lens through which to view the complexities of information manipulation, echo chambers, and the shaping of public discourse in the modern world.
Ideal for students and professionals in public relations, media studies, political science, and sociology, "Propaganda" challenges listeners to critically examine the ethical boundaries of persuasive communication. It is an essential listen for anyone seeking to understand the dynamics of media influence, mind control, and the power of influencing the world we live in.
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Lo que los oyentes dicen sobre Propaganda by Edward Bernays
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Hero Health
- 05-31-24
we are being bombarded
Excellent book and excellent reading on a true American classic for those that want to know more
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Total5 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 02-11-25
The information in the past and apply today
Not sure it for everyone due to the fact it is a Time Capsule of old world thought
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