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Pricing--The New CEO Imperative

A Book from the Pricing Profession to the C-Suite

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Pricing--The New CEO Imperative

De: Stephan M. Liozu
Narrado por: Virtual Voice
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 Pricing--The New CEO Imperative, the 11th volume by Stephan M. Liozu on the topic of pricing and customer value management, is a message from the pricing profession to the C-suite. It aims to promote pricing and encourage CEOs and C-suite executives to pay greater attention to pricing and to increase their investments in their pricing initiatives. In the context of digital transformations and a post-COVID-19 new normal, pricing is a strategic capability that no CEO should ignore—and a driver of competitive advantage and a strong profit lever.

Pricing has 21 chapters organized in five sections: Pricing Lessons and Myths, Pricing Impact and Pricing Power, Pricing Testimonials, Pricing Maturity and Capabilities, and Pricing as a Force of Transformation.

This book was made possible through the financial contribution of ten companies:
  • Boston Consulting Group
  • Deloitte Consulting LLP
  • INSIGHT2PROFIT
  • Manchon & Company
  • Miller Advisors
  • Pricefx
  • Pros Holdings
  • Simon Kucher & Partners
  • Vendavo
  • Zilliant
This collection is also endorsed by the Professional Pricing Society (PPS) and the Coalition for the Advancement of Pricing (CAP). Be bold: join the pricing revolution! Marketing Marketing y Ventas Administración
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Incredibly lazy. Whoever created this audio version just took the text and had their computer convert to audio. It is hours and hours of audio reading sources for the content. Hire a narrator or take the time to remove the sources and paste them at the end of the book. I have no idea if the content of the book has any value. I gave up after about an hour with 15 minutes of content and 45 minutes of citing sources.

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