
Pre-Suasion
A Revolutionary Way to Influence and Persuade
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Narrado por:
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John Bedford Lloyd
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De:
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Robert Cialdini
Acerca de esta escucha
Brought to you by Penguin.
When it comes to persuasion, success can begin before you say a word.
In his global best seller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak.
This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked. It’s a world where the cautious blurt out personal information if asked a particular initial question, where online purchases are influenced by unrelated background images, and where exam results are affected by the layout of the classroom. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.
Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is both a rigorous work of cutting-edge scholarship and a compelling account of the strange workings of the human mind. It’s also a supremely practical guide to enhancing your powers of influence.
New York Times best seller
Wall Street Journal best seller
A Financial Times best book of 2016
Inc. Best sales and marketing book of 2016
©2020 Robert Cialdini (P)2020 Penguin AudioRelacionado con este tema
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Lo que los oyentes dicen sobre Pre-Suasion
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Logan
- 10-02-21
One of the best business books I’ve ever read
I don’t always leave reviews, but in this case I couldn’t stop myself. The lessons learned from this book are too many not to leave a good review. The money here was well spent. And I highly recommend this book to any business, marketing or sales professional, or any at all who want to presuasively influence their outcome (for good).
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