Position Yourself or Be Positioned
The Personal Category Design Playbook
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses
Exclusivo para miembros Prime: ¿Nuevo en Audible?Obtén 2 audiolibros gratis con tu prueba.
Position Yourself or Be Positioned
Compra ahora por $3.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Jason DeFillippo
Acerca de esta escucha
Human beings are not brands.
Listen closely...
Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new category of television talk show that evangelized a more intimate, emotional, and confessional form of media. She did something different.
Muhammad Ali is not a brand, he’s one of the greatest boxers and human rights activists to ever live.
Bill Gates is not a brand. He’s one of the greatest entrepreneurs in history.
None of these people became historical figures because they were known for being known. They mastered their craft, did something unique and different, provided immense value to the world, and then they became known as a byproduct of their work and their commitment to sharing their insights, perspectives, and talents with other people.
The unfortunate reality is that the term “personal branding” gets people’s heads confused.
In this “mini-book” you will learn:
- Why personal Category Design is the single point of failure for careers, creators, professionals of all sorts, and artists.
- The one thing that is going to determine your ability to land a life-changing opportunity—and it is not your title.
- How to earn a reputation by the category, the customers, and the ecosystem around you.
- How musicians like Dave Grohl, Bob Dylan, and Jay-Z carved out their own personal Category Design.
- The steps to becoming known for a new and differentiated niche you own.
Jam-packed with valuable insights and actionable steps, this “mini-book” will share what can you be legendary at that creates significant value for others.
©2021 Category Pirates (P)2022 Category PiratesLos oyentes también disfrutaron...
-
The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 5 h y 59 m
- Versión completa
-
General5 out of 5 stars 11
-
Narración:5 out of 5 stars 9
-
Historia5 out of 5 stars 9
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
-
5 out of 5 stars
-
Fantastic
- De Tomas Hrcka en 09-18-24
De: Category Pirates, y otros
-
How to Create a Category as a Small “e” Entrepreneur
- Seven Legendary Ways to Niche Down
- De: Category Pirates, Nicolas Cole, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 1 h
- Versión completa
-
General5 out of 5 stars 2
-
Narración:5 out of 5 stars 2
-
Historia5 out of 5 stars 2
One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup, or some massively successful company? How can someone like me create a category of my own?” This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.
De: Category Pirates, y otros
-
The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 1 h
- Versión completa
-
General5 out of 5 stars 1
-
Narración:5 out of 5 stars 1
-
Historia5 out of 5 stars 1
Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).
De: Category Pirates, y otros
-
A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 4 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 5
-
Narración:4.5 out of 5 stars 5
-
Historia4.5 out of 5 stars 5
A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
-
4 out of 5 stars
-
Supplement to The Category Design Toolkit
- De Sean en 05-04-24
De: Category Pirates, y otros
-
Snow Leopard
- How Legendary Writers Create a Category of One
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Jason DeFillippo
- Duración: 7 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 19
-
Narración:4.5 out of 5 stars 17
-
Historia4.5 out of 5 stars 17
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
-
4 out of 5 stars
-
Good but profanity doesn't win smart listeners
- De Professional Customer en 11-14-23
De: Category Pirates, y otros
-
The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- De: Category Pirates, Nicolas Cole, Eddie Yoon, y otros
- Narrado por: Christopher Lochhead
- Duración: 50 m
- Versión completa
-
General4.5 out of 5 stars 7
-
Narración:4 out of 5 stars 6
-
Historia4 out of 5 stars 6
Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.
De: Category Pirates, y otros
-
The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 5 h y 59 m
- Versión completa
-
General5 out of 5 stars 11
-
Narración:5 out of 5 stars 9
-
Historia5 out of 5 stars 9
This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.
-
5 out of 5 stars
-
Fantastic
- De Tomas Hrcka en 09-18-24
De: Category Pirates, y otros
-
How to Create a Category as a Small “e” Entrepreneur
- Seven Legendary Ways to Niche Down
- De: Category Pirates, Nicolas Cole, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 1 h
- Versión completa
-
General5 out of 5 stars 2
-
Narración:5 out of 5 stars 2
-
Historia5 out of 5 stars 2
One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup, or some massively successful company? How can someone like me create a category of my own?” This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.
De: Category Pirates, y otros
-
The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 1 h
- Versión completa
-
General5 out of 5 stars 1
-
Narración:5 out of 5 stars 1
-
Historia5 out of 5 stars 1
Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).
De: Category Pirates, y otros
-
A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- De: Category Pirates, Christopher Lochhead, Eddie Yoon, y otros
- Narrado por: Jason DeFillippo
- Duración: 4 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 5
-
Narración:4.5 out of 5 stars 5
-
Historia4.5 out of 5 stars 5
A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
-
4 out of 5 stars
-
Supplement to The Category Design Toolkit
- De Sean en 05-04-24
De: Category Pirates, y otros
-
Snow Leopard
- How Legendary Writers Create a Category of One
- De: Category Pirates, Nicolas Cole, Christopher Lochhead, y otros
- Narrado por: Jason DeFillippo
- Duración: 7 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 19
-
Narración:4.5 out of 5 stars 17
-
Historia4.5 out of 5 stars 17
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.
-
4 out of 5 stars
-
Good but profanity doesn't win smart listeners
- De Professional Customer en 11-14-23
De: Category Pirates, y otros
-
The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- De: Category Pirates, Nicolas Cole, Eddie Yoon, y otros
- Narrado por: Christopher Lochhead
- Duración: 50 m
- Versión completa
-
General4.5 out of 5 stars 7
-
Narración:4 out of 5 stars 6
-
Historia4 out of 5 stars 6
Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.
De: Category Pirates, y otros
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
-
General5 out of 5 stars 3,330
-
Narración:5 out of 5 stars 3,131
-
Historia5 out of 5 stars 3,128
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
-
12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
-
General5 out of 5 stars 3,889
-
Narración:5 out of 5 stars 3,359
-
Historia5 out of 5 stars 3,343
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
4 out of 5 stars
-
Good, but a Little Misleading
- De Chris Love en 11-28-20
-
#AskGaryVee
- One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
- De: Gary Vaynerchuk
- Narrado por: Gary Vaynerchuk, Jack Welch, Dave Ramsey
- Duración: 11 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 6,106
-
Narración:5 out of 5 stars 5,529
-
Historia4.5 out of 5 stars 5,486
Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.
-
5 out of 5 stars
-
Did any of the 1 stars actually listen to the book?!?
- De Eric en 07-15-16
De: Gary Vaynerchuk
-
Forever Employable
- How to Stop Looking for Work and Let Your Next Job Find You
- De: Jeff Gothelf
- Narrado por: Lyle Blaker
- Duración: 2 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 114
-
Narración:4.5 out of 5 stars 94
-
Historia4.5 out of 5 stars 90
After spending the first 10 years of his career climbing the corporate ladder, Jeff Gothelf decided to change his approach to staying employed. Instead of looking for jobs, they would find him. Jeff spent the next 15 years building his personal brand to become a recognized expert, consultant, author and public speaker.
-
3 out of 5 stars
-
for those who are interested in a public career
- De Nick en 07-10-20
De: Jeff Gothelf
-
Perennial Seller
- The Art of Making and Marketing Work That Lasts
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 7 h
- Versión completa
-
General4.5 out of 5 stars 1,438
-
Narración:4.5 out of 5 stars 1,276
-
Historia4.5 out of 5 stars 1,264
How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
-
3 out of 5 stars
-
Another Holiday marketing success, ironically .
- De Luke David Johnson en 10-29-17
De: Ryan Holiday
-
The Millionaire Messenger
- Make a Difference and a Fortune Sharing Your Advice
- De: Brendon Burchard
- Narrado por: Brendon Burchard
- Duración: 6 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 751
-
Narración:4.5 out of 5 stars 629
-
Historia4.5 out of 5 stars 631
In The Millionaire Messenger, Brendon Burchard pulls back the curtains on the once-secretive "expert industry" and shows how to become an influential and highly paid advice expert through websites, books, speeches, seminars, coaching, consulting, and online programs. Blessed to receive life's golden ticket - a second chance - after surviving a dramatic car accident, Burchard has dedicated his life to helping others find their voice, live more fully, and follow their dreams. By following his 10-step program, average, ordinary people can learn to become experts in anything they choose.
-
1 out of 5 stars
-
Hard to keep listening
- De Deven en 11-15-11
De: Brendon Burchard
-
Your One Word
- The Powerful Secret to Creating a Business and Life That Matter
- De: Evan Carmichael
- Narrado por: Evan Carmichael
- Duración: 6 h y 16 m
- Versión completa
-
General4.5 out of 5 stars 330
-
Narración:4.5 out of 5 stars 287
-
Historia4.5 out of 5 stars 286
In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbocharging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal motto - the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams.
-
5 out of 5 stars
-
Finished in one day! <3
- De Danijel Teofilovic en 12-08-16
De: Evan Carmichael
-
Not Taught
- What It Takes to Be Successful in the 21st Century That Nobody's Teaching You
- De: Jim Keenan
- Narrado por: Jim Keenan
- Duración: 2 h y 49 m
- Versión completa
-
General4.5 out of 5 stars 152
-
Narración:4.5 out of 5 stars 127
-
Historia4.5 out of 5 stars 126
The 21st century has ushered in the information age, and with it a new set of rules for success. Not Taught shares how the rules of 20th century and the industrial age no longer work and that if you want to be successful you must learn the new rules of success. Not Taught punches you in the face with the realities of work today and offers clear strategies on how to be successful in this crazy information-driven world.
-
5 out of 5 stars
-
Keenan DELIVERS!! One or best sales books ever!!
- De Brian Breen en 12-11-18
De: Jim Keenan
-
You Are the Brand
- The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business
- De: Mike Kim
- Narrado por: Mike Kim
- Duración: 7 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 32
-
Narración:4.5 out of 5 stars 30
-
Historia4.5 out of 5 stars 30
Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.
-
5 out of 5 stars
-
Insightful!!
- De Elizabeth en 11-18-23
De: Mike Kim
-
Entrepreneur Revolution
- How to Develop Your Entrepreneurial Mindset and Start a Business That Works
- De: Daniel Priestley
- Narrado por: Rory Barnett
- Duración: 6 h y 45 m
- Versión completa
-
General4.5 out of 5 stars 97
-
Narración:5 out of 5 stars 86
-
Historia4.5 out of 5 stars 86
Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access unprecedented levels of support. Entrepreneur Revolution means taking the initiative to do something that you love, something that you're good at, and something that will make you money. This masterclass in gaining an entrepreneurial mindset will reveal how to change the way you think, the way you network, and the way you make a living.
-
5 out of 5 stars
-
A key book of influence
- De Kraig Rasmussen en 08-30-19
De: Daniel Priestley
-
I Am My Brand
- How to Build Your Brand Without Apology
- De: Kubi Springer
- Narrado por: Kubi Springer, Stephanie Racine
- Duración: 9 h y 30 m
- Versión completa
-
General4.5 out of 5 stars 27
-
Narración:5 out of 5 stars 22
-
Historia5 out of 5 stars 22
I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise...
-
4 out of 5 stars
-
Great read
- De Amazon Customer en 08-13-20
De: Kubi Springer
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 176
-
Narración:4.5 out of 5 stars 154
-
Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
Relacionado con este tema
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 176
-
Narración:4.5 out of 5 stars 154
-
Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
-
General3.5 out of 5 stars 128
-
Narración:4 out of 5 stars 53
-
Historia4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
3 out of 5 stars
-
The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
-
The Education of Millionaires
- It's Not What You Think and It's Not Too Late
- De: Michael Ellsberg
- Narrado por: Erik Synnestvedt
- Duración: 9 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 341
-
Narración:4 out of 5 stars 293
-
Historia4.5 out of 5 stars 289
The Myth: If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career. The Reality: The biggest thing you won't learn in college is how to succeed professionally. Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills in an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school.
-
3 out of 5 stars
-
I can't get past the introduction
- De DaveO en 01-30-13
De: Michael Ellsberg
-
Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- De: Ben Arment
- Narrado por: Sean Pratt
- Duración: 7 h y 42 m
- Versión completa
-
General4 out of 5 stars 322
-
Narración:4.5 out of 5 stars 281
-
Historia4 out of 5 stars 277
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
-
5 out of 5 stars
-
Motivational!
- De ajanicad en 03-21-15
De: Ben Arment
-
Expert Secrets
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 26 m
- Versión completa
-
General5 out of 5 stars 971
-
Narración:5 out of 5 stars 824
-
Historia5 out of 5 stars 819
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
3 out of 5 stars
-
Good, but it’s totally different than the physical book.
- De Don Rhoads en 10-05-21
De: Russell Brunson
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General4 out of 5 stars 58
-
Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 176
-
Narración:4.5 out of 5 stars 154
-
Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
-
5 out of 5 stars
-
1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
-
General3.5 out of 5 stars 128
-
Narración:4 out of 5 stars 53
-
Historia4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
3 out of 5 stars
-
The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
-
The Education of Millionaires
- It's Not What You Think and It's Not Too Late
- De: Michael Ellsberg
- Narrado por: Erik Synnestvedt
- Duración: 9 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 341
-
Narración:4 out of 5 stars 293
-
Historia4.5 out of 5 stars 289
The Myth: If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career. The Reality: The biggest thing you won't learn in college is how to succeed professionally. Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills in an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school.
-
3 out of 5 stars
-
I can't get past the introduction
- De DaveO en 01-30-13
De: Michael Ellsberg
-
Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- De: Ben Arment
- Narrado por: Sean Pratt
- Duración: 7 h y 42 m
- Versión completa
-
General4 out of 5 stars 322
-
Narración:4.5 out of 5 stars 281
-
Historia4 out of 5 stars 277
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
-
5 out of 5 stars
-
Motivational!
- De ajanicad en 03-21-15
De: Ben Arment
-
Expert Secrets
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 26 m
- Versión completa
-
General5 out of 5 stars 971
-
Narración:5 out of 5 stars 824
-
Historia5 out of 5 stars 819
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
3 out of 5 stars
-
Good, but it’s totally different than the physical book.
- De Don Rhoads en 10-05-21
De: Russell Brunson
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
-
General4 out of 5 stars 58
-
Narración:4 out of 5 stars 46
-
Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
-
The New Entrepreneurz
- Changing the Way You Play Life
- De: Ronen Gafni, Simcha Gluck
- Narrado por: Simcha Gluck
- Duración: 5 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 36
-
Narración:4.5 out of 5 stars 33
-
Historia4.5 out of 5 stars 33
The New Entrepreneurz provides a game-changing, game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning. Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business.
-
5 out of 5 stars
-
A positive philosophy for life and business
- De Nigel en 03-05-15
De: Ronen Gafni, y otros
-
Midas Touch
- Why Some Entrepreneurs Get Rich - and Why Most Don't
- De: Robert T. Kiyosaki, Donald J. Trump
- Narrado por: John Dossett, Skipp Sudduth
- Duración: 7 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 1,126
-
Narración:4.5 out of 5 stars 954
-
Historia4.5 out of 5 stars 956
In the tradition of their number-one blockbuster Why We Want You to Be Rich, the all-star team of best-selling authors Donald Trump and Robert Kiyosaki reunites to teach listeners what it takes to be successful and influential entrepreneurs in Midas Touch. What makes some business owners wildly successful? What separates the entrepreneurs who build businesses from ones who just seem to create more work for themselves? Here are answers.
-
4 out of 5 stars
-
Nothing New - But Great Motivational Speakers
- De Chad en 07-02-12
De: Robert T. Kiyosaki, y otros
-
Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- De: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, y otros
- Narrado por: Michael Parrish DuDell
- Duración: 6 h y 5 m
- Versión completa
-
General4 out of 5 stars 1,485
-
Narración:4 out of 5 stars 1,270
-
Historia4 out of 5 stars 1,267
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
-
2 out of 5 stars
-
Middle School material. Vague, no depth.
- De nate en 12-22-13
De: Michael Parrish DuDell, y otros
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- De: Paul Jarvis
- Narrado por: Paul Jarvis
- Duración: 7 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 1,222
-
Narración:4.5 out of 5 stars 1,027
-
Historia4.5 out of 5 stars 1,019
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
2 out of 5 stars
-
Starts out strong...
- De Oliver Nielsen en 05-02-20
De: Paul Jarvis
-
The Last Safe Investment
- Spending Now to Increase Your True Wealth Forever
- De: Bryan Franklin, Michael Ellsberg
- Narrado por: Tim Andres Pabon
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 86
-
Narración:4.5 out of 5 stars 73
-
Historia4.5 out of 5 stars 72
Michael Ellsberg and Bryan Franklin think you've been fed a lie: that if you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily over decades, allowing 20 to 30 years of secure, peaceful retirement. This might have been true at some point in the last century, but it is not true any longer. If you want to get ahead and enjoy a life of prosperity, the authors argue that you must invest in the most powerful source of wealth you'll ever know: your own earning power.
-
5 out of 5 stars
-
Great Paradigm Shift For Me...
- De Brad Spencer en 07-01-16
De: Bryan Franklin, y otros
-
One Big Thing
- Discovering What You Were Born to Do
- De: Phil Cooke
- Narrado por: Phil Cooke
- Duración: 3 h y 25 m
- Versión completa
-
General4.5 out of 5 stars 50
-
Narración:4.5 out of 5 stars 42
-
Historia4 out of 5 stars 40
Stop being average at so many things, and become extraordinary at one big thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today's distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Here's how.
-
5 out of 5 stars
-
One Big Question
- De RayChu en 09-03-13
De: Phil Cooke
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 1,000
-
Narración:4.5 out of 5 stars 873
-
Historia4.5 out of 5 stars 870
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
-
2 out of 5 stars
-
Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
-
The Commitment Engine
- Making Work Worth It
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 36
-
Narración:4.5 out of 5 stars 28
-
Historia4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
De: John Jantsch
-
The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- De: Carrie Wilkerson
- Narrado por: Carrie Wilkerson
- Duración: 6 h y 26 m
- Versión completa
-
General4 out of 5 stars 192
-
Narración:4.5 out of 5 stars 161
-
Historia4.5 out of 5 stars 164
Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
-
1 out of 5 stars
-
Where is the substance?
- De David en 06-21-12
De: Carrie Wilkerson
-
The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
-
General4 out of 5 stars 523
-
Narración:4 out of 5 stars 428
-
Historia4 out of 5 stars 424
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
1 out of 5 stars
-
awful
- De Thomas en 10-15-11
De: Carmine Gallo
-
What If It Does Work Out?
- How a Side Hustle Can Change Your Life
- De: Susie Moore
- Narrado por: Sandy Rustin
- Duración: 4 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 94
-
Narración:5 out of 5 stars 80
-
Historia4.5 out of 5 stars 78
Do you have a hobby or passion that has nothing to do with your nine-to-five job? Do you craft vintage jewelry, make handmade furniture, or offer expert negotiating advice to family and friends in your spare time? Then you, too, could join the one-third of Americans who turn their talents into a lucrative side hustle. In What If It Does Work Out? life coach and professional side-hustler Susie Moore offers expert tips and guidance to help you earn an extra source of income by doing something you love.
-
5 out of 5 stars
-
Life changing book for everyone
- De Anonymous User en 12-06-19
De: Susie Moore
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 27,565
-
Narración:4.5 out of 5 stars 23,424
-
Historia4.5 out of 5 stars 23,277
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek