Petit traité de manipulation à l'usage des honnêtes gens
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Petit traité de manipulation à l'usage des honnêtes gens
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Narrado por:
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Olivier Prémel
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Marcha Van Boven
Acerca de esta escucha
Depuis sa première édition, le Petit traité de manipulation à l'usage des honnêtes gens est devenu plus qu'un ouvrage de référence.
Avec beaucoup d'humour, Olivier Prémel et Marcha Van Boven donnent vie à ce best‑seller en psychologie sociale, en management et en sciences humaines.
Sans doute vous arrive‑t‑il fréquemment de vouloir obtenir quelque chose d'autrui. Vous voulez que votre voisin s'occupe du chien pendant les vacances, que votre fils pratique votre sport favori, que votre femme arrête de fumer, que vos collaborateurs s'inscrivent à une formation, que vos clients achètent votre nouveau produit, etc. Comment vous y prenez‑vous ?
Vous pouvez exercer votre pouvoir – encore faut‑il que vous en ayez... Vous pouvez convaincre – encore faut‑il que vous soyez doué pour la persuasion. Vous pouvez aussi manipuler, et cela ne demande que l'apprentissage de quelques techniques, qui font l'objet, depuis plusieurs décennies, d'importantes recherches.
Les auteurs de ce best‑seller ont pensé que les honnêtes gens devaient les connaître, étant peut‑être de potentiels manipulateurs, et à coup sûr de potentiels manipulés.
Cet ouvrage incontournable, vendu en France à plus de 500 000 exemplaires et traduit dans une douzaine de langues, vous aidera à agir plus efficacement, à vous défendre, et à mieux comprendre les ressorts de la manipulation.
Table des matières :
- Préface
- Avant-propos
- Introduction
- Chapitre 1 : Les pièges de la décision
- Chapitre 2 : L'amorçage
- Chapitre 3 : Un peu de théorie
- Chapitre 4 : Le pied-dans-la-porte
- Chapitre 5 : La porte-au-nez
- Chapitre 6 : Autres techniques de manipulation
- Chapitre 7 : Vers des manipulations de plus en plus complexes
- Chapitre 8 : Amis et marchands
- Chapitre 9 : Chefs et pédagogues
- Chapitre 10 : Le cas du marketing
- Pour conclure
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