
Open Leadership
How Social Technology Can Transform the Way You Lead
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Narrado por:
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Sean Pratt
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De:
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Charlene Li
Acerca de esta escucha
An essential guide for leaders who want to use social media to be "open" while maintaining control.
"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control, and yet the new world order demands openness - leaders do not know how to be open and yet in control. This must-have resource will help the modern leader understand how to lead in the new open world - where blogging, twittering, facebooking, and digging are becoming the norm. The author lays out the steps that leaders must take to transform their organizations and themselves into being "open" - and exactly what that will mean.
- Shows how to use social media to become an open organization
- Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
- Offers reliable expertise - the authori is one of the foremost experts on social media and technologies
- Helps leaders (in easy-to-understand language) orient themselves to social networking and other technological advances.
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Terrible Narrator
- De Charl en 07-12-12
De: Scott Belsky
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Extreme Teams
- Why Pixar, Netflix, AirBnB, and Other Cutting-Edge Companies Succeed Where Most Fail
- De: Robert Bruce Shaw
- Narrado por: James Foster
- Duración: 7 h y 4 m
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Managers want great teams, but most build them around decades-old ideas and practices made popular by companies that have lost their edge. Extreme Teams looks at the new generation of teams driving growth in today's most innovative firms. They do this by doing things differently: hiring the right person instead of the best person; focusing on one priority while leaving room to explore new ideas; creating an environment where people are comfortable dealing with the uncomfortable.
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Extreme Blah
- De Blair C en 05-03-18
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- De: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrado por: Matthew Dixon, Nick Toman, Rick DeLisi
- Duración: 6 h y 37 m
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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If you are a CXer, you have to read/listen to it
- De Shirley Campbell en 05-26-23
De: Matthew Dixon, y otros
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
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Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
Lo que los oyentes dicen sobre Open Leadership
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Purchaser of value
- 03-06-24
Social Media causes alot of problems but maybe you'll make some money?
This book tries to have it both ways by saying that it's empowering the employees to talk about the company but throws them under the bus whenever they fail. You want to allow failure for execs but anyone else gets destroyed. It takes great strides in talking about the wins but doesn't cover that those same companies had losses that exceeded all gains. Some good points on trust but this book is outdated on all other metrics.
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- Roy
- 09-22-10
By the Author of Groundswell
In this book, Charlene Li (also the co-author of Groundswell available from Audible) once again applies her keen insight to issues related to virtual communities and social media. There are leadership traits and skills available to all leaders in the past which will still work she says. However, Li considers aptitutdes which she contends are needed to be learned in order to navigate the new electronic environment.
A particularly interesting segment to me was her discussion of organizational models applicable to oragnizational openness (organic, centralized, and coordinated). Then she suggests that those who start out with a centralized organizational form will move toward development of the coordinated form. That makes intuitive sense to me at least though I would have not have readily thought of it on my own..
Her essential point - I think - is that the advent of social media will force organizations to be open in order to survive. If you are new to social media, listen to Groundswell first and follow it by this book. The book is clearly written and expertly read by Sean Pratt. It is very informative and will provide benefit to a wide audience.
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- Pete Radke
- 09-10-10
Open Leadership is the best book on Social Media
I've read a dozen books about social media this year, and Charlene Li's latest book "Open Leadership: How Social Technology Can Transform the Way You Lead" is hands down the best book available on the topic to date. In my experience developing social media strategies and tactics for F500 companies, the biggest challenges are in the minds of the traditional marketer and Open Leadership hits them head on with no hold's bared. Charlene has assembled a systematic process to identify needs, and list specific actions that need to occur within an organization's leaders. The obstacles to success are clearly called out, along with a corresponding plan to overcome them. She spells out a refreshingly new method to evaluate the ROI of your social media efforts and references several web based methods evaluate your specific situation. I downloaded Open Leadership from Audible.com for myself, but this is one of those books that I've also purchased from Amazon.com so that I can share with my colleagues in hopes that it will never return to my desk.
- Pete Radke
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