O outro lado do ponto da virada
As forças que impulsionam epidemias sociais negativas
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O outro lado do ponto da virada
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Narrado por:
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Sergio Stern
Acerca de esta escucha
“Gladwell inverte o conceito de O ponto da virada, analisando as forças que impulsionam epidemias negativas, que para ele parecem mais sintonizadas com nosso momento atual.”–The New York Times
“Vou guiá-lo por casos que envolvem indivíduos que–de propósito ou sem querer–tomaram decisões que mudaram a rota de algum fenômeno contagiante."–Malcolm Gladwell
Há 25 anos, O ponto da virada mostrou como ideias, tendências e comportamentos se espalham. Agora, Gladwell explora o surgimento de uma nova e inquietante forma de engenharia social.
Ele revela como “faíscas” e eventos isolados são impulsionados por superdisseminadores, ganham força e criam uma poderosa combinação de influência, conectividade e caos, levando a mudanças permanentes no comportamento coletivo.
Para isso, ele desbrava as ruas de Los Angeles ao lado dos ladrões de banco mais famosos do mundo, mostra como uma minissérie dos anos 1970 mudou a percepção sobre os crimes nazistas na Segunda Guerra e conta outras histórias que nos levam a perceber os detalhes ocultos que desencadeiam transformações em grande escala.
Com seu talento para unir narrativa e ciência social, Gladwell expande nossa visão sobre o impacto de cada decisão, analisa as contaminações que estão moldando o futuro e alerta: precisamos levar a sério os pontos de virada e aprender a usá-los para o bem.
Please note: This audiobook is in Portuguese.
OBSERVAÇÃO: Quando comprar este título, o PDF que o acompanha estará disponível em sua Biblioteca Audible junto com o áudio.
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